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Our client, in the higher-ed space, is looking to add a Marketing Data Analyst to their team. This is an 8+ month contract role with potential to extend and would require you to go onsite 3-days to their office in Boston, MA.

Responsibilities:

Data Management: Support data management efforts by organizing, maintaining, and updating appeal tracking system. Ensure data integrity and consistency across systems.Data Entry: Accurately perform data entry tasks to keep records current for campaigns.Database Query Building: Assist in building and refining database queries to facilitate reporting and insights.Develop marketing effort and segmentation to support donor acquisition, renewal, and upgrade activity.Create direct marketing segments and A/B testing to identify strong affinity groups and increase appeal efficacy. Establish and maintain scalable processes that ensure best practices in data integrity and cross-functional team data management.Coordinate the consistent deployment of constituent data across multiple channels, to support a fully integrated marketing approach across mail, email, Telefund, and social.Manage current - and create new - se­gments and selections for annual giving marketing efforts, leveraging giving history, constituency, and interest-area data, including social media engagement data.­

Required Skills:

Microsoft Excel Proficiency: Advanced knowledge of Microsoft Excel for data analysis, manipulation, and reporting.Attention to Detail: A meticulous approach to data handling to ensure accuracy and reliability in all data processes.This role is ideal for a professional with a background in data analysis who is eager to make a meaningful contribution to a mission-driven team.

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