Marketing Data Analyst

C13

Citi’s US in-house creative agency is looking for a data analyst to review performance data and market trends to strengthen its creatives. Our ideal candidate can consolidate complex data and present the findings in an easily understandable way, breaking down deep insights that designers and copywriters can apply to creative development. This analyst will also be responsible for tracking creative results and presenting the discoveries to senior leaders.

Key Responsibilities:

Monitor and forecast trends to integrate into marketing creativesWork closely with internal clients to collect performance results on in-house agency produced deliverables and report on the findingsCollect competitor work samples, identify key takeaways, and share with the teamDevelop and implement a system for gathering and analyzing data, establishing baselinesUncover customer insights through performance result analysis to advise copy and design and strengthen engagementLead lunch and learns with the in-house team and with marketing partners on marketing best practicesPresent key learnings in a clear way to a senior-level audienceThink strategically to understand business needs and recommend ways of executing them through creative deliverablesDistill information from multiple sources and synthesize it into one central, compelling storyWork with internal clients to understand the strategy behind the key messageEffectively manage time to track multiple active campaigns, delivering high quality work

Qualifications:

Bachelor’s degree in Business, Marketing, Mass Communication/Advertising, or related field8-10 years of related work experience (digital agency environment preferred), exceptional reporting and presentation skillsExcellent written and verbal communication skillsProficient in MS Office applications, especially Excel, Word and PowerPointExperience using Tableau software is a plusMust be able to report data and metrics in a comprehensive mannerMust be able to glean customer insights from creative performance dataAdaptable, Bold, Collaborative, Courageous and Determined and operates with a lot of empathy both in internal interactions and the clientsExperience presenting to senior leadersExpert at reporting on market trends and performance data analysis to strengthen campaignsAbility to work with the key business stakeholders, understand the central strategy and work with a team to execute effectivelyPassion for analytical thinking and making complex data clearAn independent leader that’s a self-starter with strong organizational skillsEagerness to work in a fast-paced environmentStrong sense of urgency to meet or exceed deadline expectationsTech savvy; able to quickly adapt to new technology and assist team members in troubleshooting issues

Hiring Locations:

Charlotte, NCJacksonville, FLWilmington, DEO’Fallon, MOSchaumburg, IL

Education:

Bachelor's/University degree, Master's degree preferred

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Job Family Group:

Marketing

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Job Family:

Communication & Creative Services

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

Nov 21, 2024

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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