Emplacement : CN - Shanghai    Représentant de l'acquisition des talents de Goodyear: Joa Xu  

Principle Duties and Responsibilities

Consumer-Centered Product Innovation

Lead the identification of new product opportunities based on deep consumer insights, market trends, and competitive analysis, for ASEANZ, Japan and India market. Collaborate with product development teams to define product propositions tailored to regional market dynamics, that will lead through the right concept and execution. Lead the development and alignment of product roadmap for APAC region including range size opportunities.

Brand Communication and Toolkit Development

Develop best-in-class brand and product communication toolkits that support both above-the-line (ATL) and below-the-line (BTL) marketing activities, ensuring alignment with the global brand strategy while accommodating regional and local nuances. Create content frameworks and storytelling guidelines to shape product messaging across digital, retail, and media channels, ensuring a consistent brand voice. Collaborate with creative agencies to design campaign assets that effectively engage diverse audiences in our channel network.

Scaling Solutions to Improve Brand Equity

Build scalable ATL and BTL solutions that enhance brand equity, ensuring seamless implementation across multiple markets and sales channels. Monitor and analyze brand health metrics (e.g., awareness, loyalty, consideration) and develop initiatives to close performance gaps. Identify and roll out best practices from pilot markets to the broader APAC region, ensuring that brand-building strategies are adapted efficiently.

Performance Analysis and Continuous Improvement

Use consumer and market data to evaluate the effectiveness of marketing campaigns and new product propositions, providing actionable insights for continuous improvement. Develop and report on KPIs related to brand equity (e.g., market share, brand awareness, and brand health) to track progress against regional marketing objectives. Manage the budget for regional Marketing design activities for respective markets, ensuring that resources are allocated to high-impact activities that support revenue growth and profitability goals.

Team Leadership and Cross-Functional Collaboration

Collaborate with R&D, Sales, Trade Marketing, and Supply Chain teams to align product development, marketing efforts, and distribution strategies, ensuring a cohesive go-to-market approach. Build and manage relationships with external partners, including creative, media, and research agencies, driving excellence in campaign execution. Ensure seamless integration with Delivery team to ensure consistent execution.

 

Job requirements:

Bachelor's degree in Marketing,Business,or a related field 5 years of solid marketing experience (FMCG industry preferred) with a strong focus on product innovation, brand building, and consumer insights. Proven in developing brand building executions that is driven by strong consumer insights and data-driven conclusions. Proven track record in the areas of Brand Communications, Marketplace Activation (both Traditional and New Media), Insights/Research, and Communication Strategy. (Plus if worked through any of the ASEAN market, and has knowledge of e-commerce and influencer marketing) Experience and with success working with cross-functional teams, and stakeholders that is not co-located in the same country.

 

Goodyear est l'une des plus grandes entreprises de pneus au monde. Elle compte environ 74 000 employés et elle fabrique ses produits dans 57 établissements situés dans 23 pays du monde. Ses deux centres d'innovation situés à Akron, en Ohio, et à Colmar-Berg, au Luxembourg, s'efforcent de développer des produits et services de pointe qui deviendront les normes de l'industrie en matière de technologie et de performance. Pour en savoir plus sur Goodyear et sur ses produits, rendez-vous sur le site http://www.goodyear.com/corporate.