Indianapolis, Indiana
13 hours ago
Marketing Director
Overview Juncos Hollinger Racing is seeking a dedicated and skilled Marketing Director to join our team! Responsibilities Reports to: Team Principal or Designee Position Summary: The Marketing Director plays a strategic and hands-on role in driving the team's marketing efforts. This position is responsible for partnership management, CRM database and media metrics oversight, content creation, crisis management, and brand strategy execution. The ideal candidate will blend strong relationship management skills with strategic thinking and analytical expertise to enhance the team's commercial performance and brand visibility. Key Responsibilities: 1) Partnership Management & Team Marketing Develops and implements integrated marketing campaigns to promote the team, drivers, and sponsors across digital marketing, social media, content creation, public relations, and fan engagement initiatives. Cultivates and manages strategic partnerships that align with the team's brand objectives, maximizing commercial value. Serves as the primary liaison for sponsors, ensuring clear communication, expectation management, and alignment with strategic activation plans. Maximizes sponsor visibility and return on investment (ROI) through activation across on-track branding, digital channels, hospitality events, and promotional initiatives. Oversees the execution of sponsorship agreements, ensuring sponsors receive contracted benefits such as branding, digital exposure, merchandise integration, and VIP experiences. Supports sponsorship negotiations, renewals, and upselling opportunities while ensuring contracts are legally sound and mutually beneficial. Stays informed about industry trends, competitor sponsorships, and emerging marketing opportunities to enhance the team’s market position. 2) Content Creation Leads the content strategy to align with overall marketing objectives, ensuring consistency in brand messaging across all platforms. Creates and curates compelling content, including team news, driver insights, behind-thescenes stories, and sponsor highlights, to enhance engagement. Expands the team’s network by connecting with key industry stakeholders, potential partners, and media representatives to increase visibility and business opportunities. 3) Branding Maintains and enforces the team’s brand identity, ensuring consistency in logos, colors, typography, and messaging across all materials and platforms. Oversees the creation of marketing collateral, including promotional videos, merchandise, brochures, and signage, ensuring effective sponsor integration while upholding brand integrity. Ensures adherence to brand guidelines in all communications, merchandise, digital assets, and sponsor activations. 4) Budget Management Manages the annual marketing budget, aligning financial plans with organizational objectives. Oversees sponsor activation and hospitality budgets, optimizing resource allocation to maximize impact while maintaining financial discipline. Monitors expenditures, identifies cost-saving opportunities, and analyzes variances between actual and budgeted amounts. 5) Additional Responsibilities Manages the team’s Crisis Management Plan, ensuring preparedness for unexpected situations. Supports additional marketing and business initiatives as directed by the Team Principal or designee. Travels to all race events and tests as required. Requirements: 2+ years of marketing experience, preferably in a fast-paced, high-pressure environment. Strong communicator with exceptional relationship-building skills. Highly organized with keen attention to detail. Innovative and collaborative mindset. Ability to multitask, prioritize effectively, and meet tight deadlines. How to Apply: We offer competitive compensation, a supportive team environment, and the opportunity to be part of the thrilling world of INDYCAR racing. To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role to Stacey.mattingly@juncosracing.com. Juncos Hollinger Racing is an equal opportunity employer, and we encourage candidates from all backgrounds and experiences to apply. Our team Juncos Hollinger Racing fosters a passionate and tightly knit team environment. Team members share a common love for motorsports and a dedication to achieving success. This sense of camaraderie and shared purpose creates a supportive and motivating workplace. Rooted in a strong belief in the power of possibility we thrive to change the status quo with our own brand of excellence. Maintaining a reputation for our unwavering commitment to meticulous attention to detail in car preparation and strategic race planning, we consistently strive for perfection. Our dedication to quality ensures that employees are part of a world-class operation and at the forefront of racing technology. Juncos Hollinger Racing values the growth of our team members. Whether you’re starting at an entry-level position or joining with experience, the team offers opportunities for career advancement and skill development, encouraging personal and professional growth. No matter your background, you can help in the pursuit of victory at Juncos Hollinger Racing.
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