Purpose
Oversees and drives all marketing efforts in the division in partnership with marketing/merchandising and retail teams.
Job Responsibilities and Accountabilities
•    Responsible for overseeing the divisional advertising budget and planning
•    Collaborates with the Division Sales Managers to create successful marketing promotions
•    Responsible for all stages of the weekly ad planning and all special marketing campaigns
•    Manages and works closely with outside advertising agencies
•    Works with the VP of Marketing on execution of the weekly ad meetings
•    Responsible for outside sponsorship opportunities and works closely with Public Affairs
•    Provides input to Corporate on their merchandising strategies
•    Works with key vendors on divisional marketing promotions
•    Drives market branding campaigns/programs (consistent with Corporate) as well as providing support to all retail stores
•    Oversees division/market research and works with corporate Consumer Insight group
•    Reviews comments on current division performance from Divisional VPs of Marketing and Retail to assist and responds appropriately
•    Work with all stores on overall implementation of branding, signage, and competitive activities.
•    Monitors competitor’s advertising, promotions, marketing initiatives and develops strategies to keep division competitive
•    Collaborates with the corporate team on maximizing our loyalty platform
Job Requirements
Relevant Experience, Education, Certification, Knowledge, Skills and Abilities
Education Level:
•    Bachelor’s degree in business, Marketing, or related field
Experience Level:
•    5-10+ years of retail/category/marketing experience
•    15 total years’ experience in grocery industry
•    5 yrs. experience managing people
Skills and Experiences:
•    Marketing experience in retail
•    Market research experience
•    Proven ability to develop merchandiser
•    Sales orientation experience
•    Arbitration/problem resolution
•    Good communication skills
TRAVEL REQUIREMENTS: Vary depending on geography
Physical Environment
•    Work may be performed in a temperature-controlled environment
•    Must sit, stand, or walk for extended periods of time
•    May spend long periods of time at desk or computer terminal
•    May use calculators, keyboards, telephone, and other office equipment during normal workday
•    Stooping, bending, twisting, and reaching may be required in completion of job duties
•    Workday is fast paced; some evening and weekend work may be required

The above statements are intended to describe the general nature of the work performed by the employees assigned to this job. All employees must comply with Company policy and applicable laws.  The responsibilities, duties and skills required of personnel so classified may vary within each department and/or location.