Marketing Director
Wells Fargo
**About Wells Fargo India & Philippines**
Wells Fargo India & Philippines (https://www.wellsfargojobs.com/WF-India-PHL) is a critical component of Wells Fargo’s strategy to leverage distinct advantages in doing business in a global environment. Wells Fargo India & Philippines is primarily an extension of the technology, operations, and corporate support teams of Wells Fargo. It engages in application development and support, testing, other technology functions, international operations, knowledge support, and middle and back-end banking process solutions for a wide spectrum of Wells Fargo’s needs. It currently has offices in Bengaluru, Chennai, Hyderabad, and Manila.
**About this role:**
Wells Fargo is seeking a Marketing Director to be supporting Consumer Lending team for the Enterprise Marketing Service team in India and Philippines. Enterprise Marketing Services team is a combination of Marketing & Sales Platform, Marketing Execution and Process Excellence teams. The goal of the function is to build cutting-edge marketing processes and product/platform assets and deploy them to directly improve Customer Experience and deepen customer relationships—across digital, marketing, and front-line channels. This position will require bringing together data and technical expertise, marketing knowledge, broad influencing, and leadership skills to the role to drive tangible results (both near-term and strategic) to improve business and customer outcomes. A seasoned product leader and highly influential in stakeholder management and delivery management would excel in this role. This executive will be articulate and have strong interpersonal effectiveness with an impeccable reputation for integrity, accuracy, consistency, and business acumen. Experience delivering on marketing offers at scale within financial services will enable a candidate to quickly drive outcomes. We believe in the power of working together because great ideas can come from anyone. Through collaboration, any employee can have an impact and make a difference for the entire company. Explore opportunities with us for a career in a supportive environment where you can learn and grow.
**In this role, you will:**
+ Lead and develop more experienced management and cross-functional teams with focus on delivering strategies, plans and implementation of customer centric programs, services and projects for cross business function that has a profound impact on business lines and the enterprise
+ Identify opportunities and strategies to improve customer experiences
+ Develop sophisticated audience targeting, optimized customer engagement, insights or operational excellence that improve business outcomes
+ Lead marketing team by making strategic decisions to resolve, assess and mitigate vendor operational risk to meet and achieve business or performance deliverables
+ Interpret and develop legal, compliance, and privacy regulations and policies for managing risk and proactively driving digital operational excellence
+ Collaborate with and influence leaders, vendor relationships and internal or external business groups
+ Lead a team of experienced managers and cross-functional or virtual teams
+ Manage allocation of people and financial resources for Marketing
+ Develop and guide a culture of talent development to meet business objectives and strategy
**Required Qualifications:**
+ 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
+ 4+ years of management or leadership experience
**Desired Qualifications:**
+ Candidate must be a graduate of a bachelor’s degree or higher.
+ Candidate must have 8+ years of relevant experience in a leadership capacity in one or a combination of the following: List Management/ Generation, Campaign Management, Data Analytics, Strategy, Product & Project Management
+ Candidate must have 4+ years of leadership experience preferably in a Financial Industry or Consumer business experience in Marketing & CRM.
+ Good understanding of Marketing Technologies (MarTech) and experience in managing the integration of analytics, technology, and data to deliver more effective business operations and / or marketing execution
+ Experience managing a team that interfaces with a broad set of stakeholders across the firm and process/project management.
+ Experience in establishing teams and work processes aligned with contemporary agile methodologies such as Kanban or scrum to improve work efficiencies.
+ Excellent verbal and written communication skills and the ability to communicate complex ideas in a concise and clear fashion.
+ Experience building relationships across lines of businesses, influencing partners, as well as providing credible and effective challenge
+ Ability to combine a perpetual interest in learning, and deep knowledge of industry best practices/standards to build a world class organization
+ Proven track record of developing and leading a team of strong analysts
+ Experience leading large end to end marketing execution teams globally.
+ Candidate must be amenable to work on late Mid shift and be located at Taguig City.
**Job Expectations:**
+ Lead the team to define and keep up to date the vision, strategy, roadmaps, and OKRs for the marketing execution teams.
+ Serve the team as the strategic leader to provide priorities and high-level requirements for the platform partners to execute against. Your role is a servant leader in this environment.
+ Lead the adoption of new capabilities via pilots and roll outs with multi-disciplinary teams
+ Support change management initiatives to socialize and train marketers on new requirements and processes related to channels capabilities enhancements
+ Measure impacts of new platforms and experiences on customer and business outcomes and identify areas of optimization
+ Cultivate on-going relationships with Senior Executives to dynamically react to changing priorities and adjust strategic roadmap accordingly
+ Assess and define key capabilities and target state model we need to build to strengthen how we leverage data to deliver improved marketing execution processes.
+ Define portfolio of initiatives to achieve our strategic vision, including prioritized roadmap to deliver incremental value over time in an agile manner.
+ Responsible for overall team leadership and management. Lead the recruiting, build out and development of a high performing team.
+ Work closely with multiple lines of technology and business stakeholders in support of maintaining and improving the enablement and delivery of Marketing & Sales Digital Platforms
**Posting End Date:**
30 Mar 2025
**_*Job posting may come down early due to volume of applicants._**
**We Value Diversity**
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
**Applicants with Disabilities**
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .
**Drug and Alcohol Policy**
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.
**Wells Fargo Recruitment and Hiring Requirements:**
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
**Req Number:** R-436631
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