Marketing Director (B2B)
Robert Half The Creative Group
Description We are on the lookout for an accomplished B2B Marketing Manager to become a part of our team. This role entails overseeing and implementing extensive marketing strategies and campaigns aimed at attracting future business relocations and bolstering the existing prosperous business environment in Metro Atlanta. As a B2B Marketing Manager, you will be expected to exhibit strategic thinking and excellent leadership abilities, managing the efforts of marketing specialists and liaising with various stakeholders.
Responsibilities:
• Develop and put into action content strategies that align with client objectives and stimulate engagement across multiple channels.
• Take charge of the planning, execution, and enhancement of marketing campaigns to reach desired results and KPIs.
• Oversee channel activations, ensuring effective delivery of marketing messages across various platforms.
• Provide leadership and guidance to a team of marketing specialists, promoting teamwork and ensuring prompt delivery of projects.
• Collaborate closely with internal teams to ensure alignment and smooth execution of marketing initiatives.
• Cultivate and manage partnerships with external organizations and influencers to boost brand visibility and reach.
• Consolidate and distribute comprehensive performance reports, analyzing data to provide insights and recommendations for future strategies. Requirements • Minimum of 3 years of experience in a B2B marketing role or a similar position
• Proficient in Adobe Creative Cloud
• Experience with CRM systems
• Ability to use Facebook Insights for effective marketing strategies
• Proficiency in Google AdWords and Google Analytics
• Proven track record in developing and executing successful advertisements
• Strong understanding of brand awareness strategies
• Experience with budget processes in a marketing context
• Proven experience in campaign planning and execution
• Excellent communication skills, both verbal and written Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
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