Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. The US Primary Knee Marketing Director is responsible for advising efforts on leading, planning, and driving downstream marketing strategies and tactics required to drive sustained revenue growth in the highly competitive Knee Reconstruction Market. The Director will work closely with the Sales Teams, Global Marketing; Medical Education, and Sales Training, Supply Chain to build and implement effective marketing strategies and drive commercial execution for the primary knee business. The ideal candidate will have a strong background in marketing, shown leadership skills, and a deep understanding of the orthopaedics industry. This role will supervise a team of two direct reports and will be instrumental in driving our marketing strategy and growth. The leader will actively contribute to leading the US Knee Business towards continued growth and organizational development, while building best-in-class marketing capabilities. This position is highly visible internally and externally.
 

What will you be doing?

Develop and complete knee marketing strategies to align with Smith + Nephew business and growth objectivesResponsible for developing, guiding, and driving go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocationLead, mentor, and manage a team of marketing professionals, ensuring alignment with company goals and objectives.Develop a deep understanding of the knee reconstruction market landscape: market trends, customer priorities, and competitive landscape to shape our go to market approachBuild and supervise key performance indicators in for primary knee portfolio in the US and own the remediation effort to drive deeper market penetration of primary knee productsSupport the annual business planning process for assigned region, partnering with global marketing, sales management, medical education, sales training, digital, and supply planningLead and complete product life cycle management strategies and product obsolescence initiativesPartner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisionsPartner with pricing team to develop and complete sound and effective pricing strategiesDevelop and maintain product forecasts in collaboration with demand, supply, and operations teamsConduct market research and analysis to identify trends, opportunities, and competitive landscape.Supervise the creation of marketing materials, campaigns, and content that effectively communicate our value propositionSupport the commercial team with technical product support both in the field and in corporate offices to ensure customer conversion and happinessSupports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.

 

  What will you need to be successful?

BS degree (preferably Marketing or Business) with 10+ years experienceLeading sophisticated and large portfolios and brandsStrong marketing skills with a consistent track record of developing and driving successful marketing campaigns and value propositions.Excellent leadership and people management abilities, with experience in guiding and developing a team.In-depth knowledge of the orthopaedics industry, including market trends and key players.Analytical skills to interpret market data, assess campaign performance, pricing strategy, and make data-driven decisions.Outstanding communication and interpersonal skills, with the ability to collaborate effectively with various partners.Strategic thinking and problem-solving capabilities to navigate complex marketing challenges.Strategic thinker able to anticipate and identify business needs that can drive value  Highly collaborative with cross-functional stakeholdersAbility to influence and align cross-functional colleagues to a common goal without authority over themExcellent, confident communication skills with the ability to connect with and present to audiences at every levelShown ability to optimally lead multiple projects in a dynamic environmentWillingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilitiesExcellent verbal, written and presentation skills

Travel Requirements:  up to 50%     

Location: Memphis, TN or Pittsburgh, PA

You Unlimited.

Inclusion, Diversity and Equity - We are committed to welcoming, celebrating and thriving on Diversity! Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/)  Your Future: 401K Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement  Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day  Your Wellbeing: We offer Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program  Flexibility: Hybrid Work Model (For most professional roles)  Training: Hands-On, Team-Customized, Mentorship  Extra Perks: Discounts on fitness clubs, travel and more!

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

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