Kforce has a client in NYC that is seeking a Marketing Generalist. This role will report into the Global Head of Index Marketing and work closely with the team leads across sales, product, marketing, and research. The Marketing Generalist should have a strong background in product marketing and marketing communications with an emphasis on creating messaging, competitive positioning, and go to market campaigns. The ideal candidate is a savvy, creative professional with at least 10 years of relevant experience who takes pride in being a proactive, ambitious, and self-directed individual with a deep understanding of the Index industry and its ecosystem. Responsibilities: * Works closely with Global Head of Index Marketing to develop marketing plans to stimulate ongoing interest and growth in Index solutions globally * Develop comprehensive marketing strategies and plans tailored to promote Index products to drive ongoing revenue growth and to support special initiatives as needed * Collaborate closely with the product management, sales, and research teams to align marketing initiatives with business objectives * Stay abreast of industry trends, competitor offerings, and regulatory developments; Conduct market research to identify target segments, understand client needs, and inform product positioning * Monitor and analyze the effectiveness of marketing campaigns and initiatives and provide actionable insights to help guide strategies for brand positioning, client retention and development, product innovation, and industry partnerships * Utilize data-driven insights to optimize campaign performance and maximize ROI, continuously refining strategies based on key metrics and outcomes * Develop and refine value propositions for Index products and services, articulating the unique benefits and advantages they offer to our target customers * Manages and executes the allocated budget and report on ROI of launches and wider campaigns