Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group. We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow.
At Great American, we value diversity and recognize the benefits gained when people from different cultures, backgrounds and experiences work collaboratively to achieve business results. We are intentionally focused on fostering an inclusive culture and know valuing diversity is an essential leadership quality. Our goal is to create a workplace where all employees feel included, empowered and enabled to perform at their best.
Great American's Specialty Equipment Division helps businesses stay in business when bad things happen to their equipment. Our focus is on innovation and simplicity, and we go beyond convention to provide embedded insurance solutions that make purchasing and financing equipment fast and easy. The team combines specialized technology and service excellence to manage risk and create valuable customer experiences.
The Specialty Equipment Division is currently seeking an Intern to join the Marketing team. The internship is based in our downtown, Cincinnati Office.
The Marketing team aims to be the center of storytelling and engagement strategies to drive brand preference, funnel efficiency, and profitable growth. The team adds value by proactively collaborating, critically thinking and solving problems across a variety of divisional functions.
Job Description
The program includes a combination of activities, aimed at giving you a full understanding of strategic marketing within our division. Activities may include:
Job shadowing
Learning and performing functions related to marketing strategy and support (technology and tools)
Working closely with experienced marketers to learn strategic marketing skills
You will support the marketing team as outlined below:
Assist in copywriting and content organization to support lead generation through thought leadership and sales enablement strategies.
Assist in the development and execution of marketing campaigns, including digital, social media, and email marketing.
Participates in compiling and analyzing marketing campaign data to support recommendations for optimization.
Support the planning and coordination of marketing events and promotions.
Research, monitor, and report on the equipment finance industry, including competitor information.
Participate in team meetings and brainstorming sessions to contribute ideas and insights.
Special projects as assigned
Job Requirements
Ability to work 40 hours a week in the summer
Potential for internship to continue remote or hybrid, part-time in fall and spring semesters
Education: Actively pursuing a higher education degree;
Field of Study: Insurance and Risk Management, Business, Marketing, Communications, or Journalism
Strategic and critical thinking skills, ability to demonstrate problem solving skills, resourcefulness and initiative.
Content creation experience, with focus on short and long-form writing skills.
Familiarity with basic marketing principles for the purposes of driving demand and lead generation in a business-to-business environment.
Desire and ability to adopt new technologies and skills to increase efficiency. (Mural, Miro, Salesforce, Monday.com, etc.)
Strong working knowledge of Microsoft Office suite.
Business Unit:
Specialty EquipmentBenefits:
Compensation varies by role, position level, and location. Individual pay is influenced by skills, education, training, certifications, experience, and the role's scope and complexity, along with business needs.
We offer a competitive Total Rewards package, including medical, dental, and vision plans starting on day one, PTO, paid holidays, commuter benefits, an employee stock purchase plan, education reimbursement, paid parental leave/adoption assistance, and a 401(k) plan with company match. These benefits are available to eligible full-time and part-time employees.
Your recruiter can provide more details about our total rewards and specific compensation ranges during the hiring process.