Marketing Lead ( **Job Number:** MAR000023 ) **Description** **ABOUT THE COMPANY** AZADEA Group is a premier lifestyle retail company that owns and operates more than 40 leading international franchise concepts in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia and beauty and cosmetics across the Middle East and Africa spread across 13 countries overseeing more than 700 stores. **JOB PURPOSE** The Marketing Lead is responsible for managing marketing across several brands within the group and leading marketing activities across both offline and online channels. He/she collaborates with interdepartmental functions to deliver the right KPIs for all the brands in their portfolio. **RESPONSIBILITIES** - Lead marketing activities across multiple brands within the group, encompassing all departments including fashion, lifestyle, and pure e-commerce (Azadea.com). - Assess business impact and invest in the appropriate communication channels. Track the budget with the team to ensure clear measurement and KPI tracking. - Develop big campaign ideas and incorporate them into engagement strategies, delivering attractive and rewarding brand experiences to target consumers. - Identify and analyze opportunities to increase store traffic and sales by researching new technologies, markets, and competitors. - Manage interdepartmental communications and build relationships with commercial, local, social media marketing, and creative teams to ensure campaigns are aligned with the company's strategic direction and goals. - Integrate marketing strategy to set goals for increasing revenue, market share, and brand awareness. - Build strategic relationships with key platform partners and professionals to create a strong network. - Recruit, train, motivate and evaluate his/her team to ensure that the department has the necessary skill base, and that staff are optimally motivated and enabled to maximize their potential and contribution to the company. **Qualifications** **LANGUAGE & TECHNICAL SKILLS** **Language Proficiency** - Fluency in English. **Technical Skills** - Proficiency in MS Office. **Specific Expertise** - Proficiency in Google Adwords, Facebook ads manager, Google Analytics, MMP (Branch/Adjust). **EDUCATION** Bachelor's degree in Marketing, or Business Administration, or a related field. Master's degree is a plus. **EXPERIENCE** **General Experience** Six to eight years of experience in Marketing, or a similar role. **Managerial Experience** Three years of experience in a managerial role. **BEHAVIORAL COMPETENCIES** **Business Insight** Applies knowledge of business and the marketplace to advance the organization's goals. For example, clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions. **Manages Complexity** Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, looks at complex issues from multiple angles; explores issues to uncover underlying issues and root causes; sees the main consequences and implications of different options. **Plans and Aligns** Plans and prioritizes work to meet commitments aligned with organizational goals. For example, outlines clear plans that put actions in a logical sequence; conveys some time frames. Aligns own work with relevant workgroups. Takes some steps to reduce bottlenecks and speed up the work. **Drives Results** Consistently achieves results, even under tough circumstances. For example, holds self to high standards of performance; sets some challenging goals; wants to achieve meaningful results; pursues initiatives/efforts to successful completion and closure. Focuses on key goals, even during setbacks and obstacles. **Drives Engagement** Creates a climate where people are motivated to do their best to help the organization achieve its objectives. For example, shares insight into the purpose of the work, involves others appropriately and gives them credit for their contributions. Praises the successes of others. **Communicates Effectively** Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing. **Situational Adaptability** Adapts approach and demeanor in real time to match the shifting demands of different situations. For example, swiftly and easily adapts approach to a wide array of different or changing situations. Is inquisitive about evolving situations; identifies how to adapt early. **Azadea Group is an Equal Employment Employer –** _All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or any other characteristic protected by relevant local laws._ **Primary Location** : Regional - UAE-Dubai Internet City **Schedule** : Full-time **Unposting Date** : Mar 19, 2025, 1:59:00 AM **Req ID:** MAR000023