Marketing Manager, Amazon Pickup and Returns
Amazon.com
The Amazon Pickup and Returns team is transforming how quickly and conveniently Amazon delivers to its customers through Amazon Locker & Counter delivery solutions. Our pickup locations aim to delight customers by providing alternatives for home delivery around the world. Amazon customers now have a safe, secure, convenient pickup option for their Amazon deliveries.
We are looking for a Marketing Manager to drive and execute our Email and Onsite strategy. This is a unique opportunity to get involved in a rapidly growing and entrepreneurial part of the business and play a vital role in driving the success of Amazon’s pickup programs globally.
Working as part of this high-growth and ambitious team, you will be encouraged to take on significant and varied responsibility early on and your work will be highly visible and impactful.
An ideal candidate will thrive with ambiguity, be motivated by a fast-paced environment and enjoy collaborating with different cross-functional teams.
The candidate will know how to get close to the customer to uncover insights for their campaigns, define a roadmap, and prioritize activities based on business goals. They will be comfortable diving deep to illustrate the impact of their work with data and customer anecdotes.
Key job responsibilities
- Develop data driven strategies to acquire and engage Amazon Hub customers globally
- Create and test campaigns and templates that align content to customer preferences (language, marketplace, products, or experience)
- Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
- Define customer segmentation strategy and action-based triggers for automated programs
- Optimize against key metrics including CTR, open rates, customer acquisition and engagement
- Create testing plan and optimize email targeting and content to improve KPIs
- Analyze and report on performance metrics of email campaigns
- Track best practices, monitor industry trends, and make recommendations
- Leverage modern tools, both third party and in-house, to increase campaign performance
We are looking for a Marketing Manager to drive and execute our Email and Onsite strategy. This is a unique opportunity to get involved in a rapidly growing and entrepreneurial part of the business and play a vital role in driving the success of Amazon’s pickup programs globally.
Working as part of this high-growth and ambitious team, you will be encouraged to take on significant and varied responsibility early on and your work will be highly visible and impactful.
An ideal candidate will thrive with ambiguity, be motivated by a fast-paced environment and enjoy collaborating with different cross-functional teams.
The candidate will know how to get close to the customer to uncover insights for their campaigns, define a roadmap, and prioritize activities based on business goals. They will be comfortable diving deep to illustrate the impact of their work with data and customer anecdotes.
Key job responsibilities
- Develop data driven strategies to acquire and engage Amazon Hub customers globally
- Create and test campaigns and templates that align content to customer preferences (language, marketplace, products, or experience)
- Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
- Define customer segmentation strategy and action-based triggers for automated programs
- Optimize against key metrics including CTR, open rates, customer acquisition and engagement
- Create testing plan and optimize email targeting and content to improve KPIs
- Analyze and report on performance metrics of email campaigns
- Track best practices, monitor industry trends, and make recommendations
- Leverage modern tools, both third party and in-house, to increase campaign performance
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