Do you love books? Do you want to be part of a team that is re-envisioning how to use gamification elements to build fun, customer-facing experiences that generate truly incremental engagement?

The Books Customer Value team is looking for a data-oriented, highly motivated Marketing Manager to own our initiative's marketing strategy and create best-in-class, cross-channel experiences to drive customer reading engagement.

The successful candidate is customer obsessed, entrepreneurial, and an expert at translating metrics into actionable customer insights. They will devise and implement pitch-perfect marketing and merchandising strategies, are adept in project management, and effective at partnering with team members and stakeholders to raise the bar for all Books customers. They must be comfortable working at both the strategic level (using customer insights and data to generate innovative ideas for growth) and at the tactical level (executing experiments, optimizing campaigns, analyzing results, and improving marketing processes and scalability).

To deliver results, you will be responsible for end-to-end gamification marketing, from ideation to analysis. You will work alongside product managers to define multiple product roadmaps, influence business strategy, and directly own initiatives such as our stand-alone acquisition offers. You will work cross-functionally with central traffic teams, devices teams, and global books marketing to achieve success.

Responsibilities include:
• Conceptualize, plan, execute, and analyze multi-channel marketing strategies
• Utilize technical knowledge of marketing tools and automation features to improve processes and productivity
• Develop a strong understanding of customer behavior at each stage in the lifecycle, and which incentives and messaging are most effective at engaging them
• Build detailed project, marketing, and GTM plans, including campaign goals, branding and messaging, segmentation strategy, and distribution channels
• Test and refine new marketing approaches and channels to reach new audiences
• Earn trust at all levels and with global stakeholders through excellent communication and collaboration
• Provide insights to drive an informed marketing strategy based on key metrics, historical data, and trend reporting
• Create and maintain scalable, repeatable methods of measurement and performance tracking for campaigns