Marketing Manager, Digital, Amazon Music
Amazon.com
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.co.jp/music.
In this role, you'll have the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. You'll be part of a rapidly growing music streaming business, especially in Japan. This is your chance to contribute to a music revolution, grow our listener community, and invent new ways to engage Japanese customers. You'll lead cross-functional initiatives and partner with global teams worldwide.
Key job responsibilities
- Develop and execute mid-funnel campaign Go-To-Market (GTM) for full-funnel campaigns on various platforms including Meta, Google, and YouTube by working closely with Paid Media team.
- Continuous A/B testing in paid media channels including creative imagery, messaging and CTAs.
- Collaborate closely with programming, technical, finance, creative and design teams within Amazon to manage simultaneous time-sensitive projects.
- Drive data-driven experiments in marketing campaigns that innovates user experience; scale and drive automation of winning experiments that greatly improves user experience.
- Identify valuable trends/opportunities through data analysis, mapping the customer journey, defining customer segmentation, and ideation.
- Manage and prioritize various initiatives including testing, experiments and product/feature launches.
- Monitor, analyze and report on performance of outbound initiatives and recommend ways to scale or optimize.
- Represent the Japan customers and business teams with the global product team to ensure global plans include local insights and make product/feature recommendations.
A day in the life
We are looking for a seasoned Marketing Manager who will own digital marketing activities across Email, Push Notifications, and Paid Media. You'll drive the Amazon Music experience in Japan across all service tiers, collaborating with local and global teams on new content (music and spoken-word) initiatives, feature launches, and automation.
A successful leader will have a builder mentality, be able to think strategically, prioritize, and deliver recommendations. Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best practices for Amazon Music. This includes creating new ways to acquire and engage customers and continuously improving the customer experience.
In this role, you'll have the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. You'll be part of a rapidly growing music streaming business, especially in Japan. This is your chance to contribute to a music revolution, grow our listener community, and invent new ways to engage Japanese customers. You'll lead cross-functional initiatives and partner with global teams worldwide.
Key job responsibilities
- Develop and execute mid-funnel campaign Go-To-Market (GTM) for full-funnel campaigns on various platforms including Meta, Google, and YouTube by working closely with Paid Media team.
- Continuous A/B testing in paid media channels including creative imagery, messaging and CTAs.
- Collaborate closely with programming, technical, finance, creative and design teams within Amazon to manage simultaneous time-sensitive projects.
- Drive data-driven experiments in marketing campaigns that innovates user experience; scale and drive automation of winning experiments that greatly improves user experience.
- Identify valuable trends/opportunities through data analysis, mapping the customer journey, defining customer segmentation, and ideation.
- Manage and prioritize various initiatives including testing, experiments and product/feature launches.
- Monitor, analyze and report on performance of outbound initiatives and recommend ways to scale or optimize.
- Represent the Japan customers and business teams with the global product team to ensure global plans include local insights and make product/feature recommendations.
A day in the life
We are looking for a seasoned Marketing Manager who will own digital marketing activities across Email, Push Notifications, and Paid Media. You'll drive the Amazon Music experience in Japan across all service tiers, collaborating with local and global teams on new content (music and spoken-word) initiatives, feature launches, and automation.
A successful leader will have a builder mentality, be able to think strategically, prioritize, and deliver recommendations. Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best practices for Amazon Music. This includes creating new ways to acquire and engage customers and continuously improving the customer experience.
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