Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

PV is seeking a highly motivated, results-oriented Customer Lifecycle Marketing Manager. This person will have passion for building marketing strategies moving PV customers from one part of their lifecycle to another, including bringing in new PV customers, engaging existing PV customers, and creating PV advocates from our most passionate customers. The ideal candidate will possess bar-raising capabilities in managing difficult marketing-focused initiative component(s) where the business problem/opportunity and marketing objective is well-defined. They can help define the strategy, experimentation roadmap, and measurement requirements. They can build executional plans, analyze metrics, and optimize for performance autonomously. They can work closely with business, marketing, product/tech, and data science teams to deliver results.

Reporting to the Head of Lifecycle Marketing, this person will manage a major business-wide program end-to-end, including driving weekly working group forums, building experimentation roadmaps, obtaining prioritizations, and providing guidance to international teams. They will also own an evergreen paid media program, including investment management and reporting. This role is highly visible, and the person should have proven ability to influence stakeholders and partners to achieve goals, work effectively with cross-functional teams and communicate effectively with leaders.

Key job responsibilities
- Lifecycle Management: Help define lifecycle cohort marketing strategies and ensure a seamless and engaging customer experience. Work with stakeholder teams to execute plans and experiments.
- Customer Insights & Analysis: Utilize data analytics (e.g. dashboards, SQL or other analytical tools) to gain insight into customer behavior, identify at-risk segments, and develop targeted marketing campaigns.
- Campaign Management: Plan and manage multi-channel campaigns across paid, owned, and earned marketing channels.
- Cross-functional Collaboration: Work closely with product, integrated marketing, and business intelligence teams to align on cross-functional efforts to move customers. Drive regular cross-functional working group meetings.
- Performance Tracking: Monitor and report on the effectiveness of customer lifecycle initiatives and an evergreen media program.
- Product/tech Enhancement: Influence PV Product/tech team roadmaps on where we would lean into automation, personalization and curation

A day in the life