Marketing Manager, New Channels Strategy
DoorDash
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
About the Role
The Consumer Integrated Marketing team is looking to bring on a strategic, creative, detail oriented, and solutions-driven marketer to support in growing DoorDash's Marketplace. This role will report into the New Customer Marketing lead, and will own omnichannel marketing campaigns designed to drive incremental New Customers and MAU (Monthly Active Users).
This marketer will help build the overarching Marketing strategy and plans for the New Channel Strategy workstream, with a goal to unlock net new acquisition channels for DoorDash to ensure we are reaching as many prospective consumers, as efficiently as possible. It’s an awesome blend of working on 0 to 1 nascent bets and driving impact at scale while you oversee a substantial marketing budget. The role comes with a ton of responsibility and senior level visibility as well. In addition to owning the strategy and plan that is inclusive of 15+ tests, you’ll also be working in lockstep with the cross-functional team across paid media, CRM, MarTech, analytics, product, and S&O who are responsible for operationalizing each of the tests. You’ll bounce from reviewing a product strategy to help increase conversions into the app, to presenting performance to-date to senior leadership in the following meeting. It’s a highly cross-functional role with incredible growth potential.
The ideal candidate is someone who is comfortable operating at highly strategic and tactical levels, switching between them effortlessly and not afraid to "roll up their sleeves" for new and growing areas. They also keep a strong pulse on business performance to ensure the cross-functional marketing team has a clear line of sight of how we are pacing to quarterly and annual goals. They have experience building consensus with large cross-functional teams, and excel at tracking and communicating campaign performance while accomplishing marketing and business objectives.
You’re excited about this opportunity because you will…
+ Support strategic planning and coordinate execution that supports growth through goal-setting, insights and customer research, creative & brand positioning, paid media launch and optimization, and initial reporting and analysis
+ Work with operations teams to create, implement, and track integrated plans that ladder up to business OKRs
+ Creating and managing project timelines with clear RACI (responsible, accountable, consulted, inform) framework to ensure all team members have clear understanding of roles and responsibilities
+ Builds frameworks for budgeting, campaign tracking, and goal forecasting
+ Act as the “glue” for the teams within the marketing org to ensure plans are developed and executed in a unified and cohesive manner, and align those plans with the priorities of the business by working closely with cross-functional stakeholders across strategy & ops, finance, product management, analytics and engineering
+ Communicate with these cross-functional partners on the status and progress of initiatives, how the team is tracking towards goals, and proactively identify and flag risks to leadership as well as mitigation strategies.
+ Ensure communication of priorities, projects, and results to leadership and the larger team; develops the communication framework and cadence to keep all stakeholders informed, at the right time and place.
We’re excited about you because…
+ 5-7 years experience in B2C marketing, preferably with a mix of performance/brand. marketing or integrated marketing and an ability to understand business problems and key metrics (or learn).
+ Have experience in standing up integrated Cx acquisition and lead generation plans.
+ Excellent verbal, written communication and presentation skills, ability to organize information in a high-level way to communicate key points to partners and internal stakeholders.
+ Comfortability with sizing, forecasting, and setting goals for net new tests and workstreams.
+ Strong project management experience, including building campaign calendars/trackers, setting DRIs, and following up relentlessly to hit deadlines.
+ Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action.
+ Deep experience managing towards, and balancing, brand & performance-oriented goals to drive company-level P&L outcomes.
+ Ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action.
+ You’re able to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
+ You’re creative and entrepreneurial - you enjoy tackling unsolved problems and finding creative solutions with limited resources.
+ You’re detail-oriented - you love to manage highly cross-functional, complex projects without making mistakes or missing deadlines, and you build teams that analyze results at the most granular level.
+ You’re highly quantitative and analytical - you get excited when insights jump out of the data. You’re strategic and business-minded - you find trends in your data and look for the “so what”.
+ You’re collaborative - you love working with a team, and both learning from & teaching others.
We expect this position to be filled by 3/28/2025.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound (https://getcovey.com/product/covey-scout-inbound) from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound (https://getcovey.com/product/covey-scout-inbound) again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey (https://getcovey.com/nyc-local-law-144)
Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays. Paid sick leave in compliance with applicable laws (i.e. Colorado Healthy Families and Workplaces Act).
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here (https://careers.doordash.com/) .
The base pay for this position ranges from our lowest geographical market up to our highest geographical market within the United States.
$119,000 — $175,000 USD
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination : In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
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