Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Customer Value Management is vital in maintaining HSBC’s position as a provider of world-class wealth and personal banking solutions, directing business development with a focus on customers. The team works to ensure the most appropriate pricing, products and promotions are directed to the most relevant customers, concentrating on building value, treating customers fairly and creating a superb customer experience.

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Personal Banking, AMH WPB Marketing.

Principal Responsibilities

Develop effective programme strategies and mechanics to drive retail products (card/loans/deposit) growth for different customer groups/segments via different channelsIndependently manage and ensure smooth programme implementationDrive digital acquisition for cardConduct market/portfolio analysis and segmentation study for acquisition and growth programmeConduct programme evaluation to facilitate learning and continuous improvementsManage budget and track expenses in accordance with the department’s guidelinesLiaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiativesEnsure all activities adhere to established marketing processes and policies and reinforce the brand values

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Customer Value Management is vital in maintaining HSBC’s position as a provider of world-class wealth and personal banking solutions, directing business development with a focus on customers. The team works to ensure the most appropriate pricing, products and promotions are directed to the most relevant customers, concentrating on building value, treating customers fairly and creating a superb customer experience.

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Personal Banking, AMH WPB Marketing.

Principal Responsibilities

Develop effective programme strategies and mechanics to drive retail products (card/loans/deposit) growth for different customer groups/segments via different channelsIndependently manage and ensure smooth programme implementationDrive digital acquisition for cardConduct market/portfolio analysis and segmentation study for acquisition and growth programmeConduct programme evaluation to facilitate learning and continuous improvementsManage budget and track expenses in accordance with the department’s guidelinesLiaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiativesEnsure all activities adhere to established marketing processes and policies and reinforce the brand valuesUniversity graduate in business studies with a background in marketing is preferredA minimum of 8 years’ experience in a marketing role, ideally has worked for a banking/financial institution with involvement or a good understanding of banking productsProficient in data analysis, project management, advertising production and direct marketing with good commercial sense Hands-on experience in digital acquisitionStrong communication skills, especially in written Chinese and English a mustA team player with good interpersonal skills and the ability to multitask and meet tight deadlinesExperienced in liaising with external business partners and suppliers

You’ll achieve more when you join HSBC.
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

University graduate in business studies with a background in marketing is preferredA minimum of 8 years’ experience in a marketing role, ideally has worked for a banking/financial institution with involvement or a good understanding of banking productsProficient in data analysis, project management, advertising production and direct marketing with good commercial sense Hands-on experience in digital acquisitionStrong communication skills, especially in written Chinese and English a mustA team player with good interpersonal skills and the ability to multitask and meet tight deadlinesExperienced in liaising with external business partners and suppliers

You’ll achieve more when you join HSBC.
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.