Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.
A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!

Within our growing Amazon Ads Marketing organization, we are seeking an experienced Sr Promotions Marketing Manager to strategize and implement complex promotional initiatives. This role is responsible for designing and delivering in-depth incentive-based programs driving long term value for advertisers and the business. The candidate will thrive in a cross-functional environment, partnering with Advertising’s internal teams to apply analytical and science-based techniques in assessing advertiser lifetime value, promotional effectiveness, and optimize offer structures to maximize business impact. The Marketing Manager will also proactively identify new opportunities to accelerate promotion awareness and visibility through communications and messaging, ensuring a positive customer experience. To be successful, you’ll need to be highly analytical with strong communication skills who can earn trust and manage competing priorities with key stakeholders across multiple teams. You are excited to test and learn reward-based marketing strategies in a highly data-driven environment, and enthusiastic about delivering insights to partners across Ads Marketing, Finance, Product and Tech.

Key job responsibilities
* Responsible for promotions strategy and implementation plan, integrating promotional offers within existing lifecycle communications with analytics, marketing operations, advertiser support, and tech teams.
* Lead promotions journey testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis.
* Identify and assess targeting optimization opportunities to streamline promotions audiences with lifecycle marketing audiences
* Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders to ensure cohesive integration of promotions with lifecycle communications.
* Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for lifecycle communications with promotions content.