Job Description

Who we're looking for

The Public Sector Marketing Manager will be responsible for the strategic development and implementation of Federal and State & Local marketing campaigns.Campaigns would be executed across digital and non-digital channels including events, email, webinars, email, content syndication, and paid social. The ideal candidate must have experience in both the federal and state + local public sector space.

What you'll be doingWork cross-functionally with various stakeholders to develop and execute demand and lead generation campaigns utilizing a variety of tactics including but not limited to: events, email, outbound tactics, webinars, paid social, digital, and content syndicationPartner with sales, partner marketing, product marketing, creative, and marketing operations to ensure successful execution of plansCollaborate with public sector sales team to create an events strategy rooted in data/analyticsCollaborate with public sector sales team to create messaging strategies that can be customized and personalized for sales outreachDevelop clear, compelling content to support campaign interaction points: email, landing pages, paid social, event messaging, online and offline campaignsAdopt a data driven approach to everything you do; track, measure, and analyze all promotional activity performance. Conduct regular Pubsec pipeline reviews and develop campaigns to complement and/or offset what we are seeing in the marketPartner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success and leads follow up plansConsistently test and enhance lead nurturing activities through measurement and optimizationMonitor website traffic and make recommendations for optimizationTrack event budget and program results uncover insights for improvement, efficiencies, and cost reduction, and provide routine communications and reporting for all conferences and events.What you bring to the role5+ years of experience running omni-channel marketing campaigns. Software space preferred.Experience marketing to the US public sector. Both state + local and federal experience are preferred.Demonstrated proficiency with digital and offline marketing tactics including, but not limited to events, email, paid social, website, SEO, and content syndicationExperience writing and creating campaign assetsExcellent written and verbal communication skillsExcellent project management skillsCan work independently with minimal supervisionProven ability to drive goalsExperience developing and optimizing marketing programsExperience managing projects to ensure timely executionExperience managing budget, including allocation and optimizationUp to date with the latest digital marketing trends, marketing operations tools and best practicesExcellent communication, presentation, & project management skills.ABM and partner experience a plus

The US annualized base salary range for this position is $104,000.00-$156,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

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