The Marketing Manager, Splenda Healthcare is responsible for driving branded recommendations among Healthcare Professionals and brand adoption among patients.

Key Responsibilities

Define healthcare professional (HCP) and patient target audience and quantify associated business potential of various segmentsImplement strategic direction to create branded recommendations among HCPs across US and CanadaDrive patients to adopt and continually use the Splenda ecosystem of product solutionsDevelop marketing programs, communications content, and implementation to support strategies and business goalsForecast resources, budget, metrics and business contribution for programsMonitor metrics, provide monthly reporting & optimizationsLead HCP conference strategy & objectives, communications priorities & messaging, and attend conferences to work at Splenda exhibit boothSupport development of winning marketing campaigns and health relevant claimsCreate HCP and consumer health website communications strategy, messaging priorities and lead peers to implementation. Define site metrics and monthly reporting to understand impact toward strategies and business goalsSupport Future Health Product Innovation Strategy & Business PlanMaintain in-depth knowledge of scientific studies and leverage insights to guide strategic communicationsCross-functionally lead peers to support creation and implementation of healthcare marketing strategiesSupport development of annual marketing plans that meet the growth objectives for branded portfolioPerform other support activities as requested

Qualifications

A minimum of 5 years of healthcare marketing experience is required. Candidates should demonstrate impressive –

Communication skills for external and internal interactionsOrganization skills to efficiently manage projectsAbility to provide clear recommendations to stakeholdersAbility to work within and lead cross-functional teams, and multiple agency partnersKnowledge of core marketing leversAbility to routinely write great creative briefs for agency partnersAbility to independently use MS Excel and Power Point for analytical reporting, and leverage data from CRM and EMSInnovative and critical thinking to gain customer recommendations that will drive consumer adoption

A track record of exceeding expectations and an innate sense of urgency is key. Must enjoy and thrive on working in a fast-paced environment to capitalize on market opportunities. This position requires some travel; estimated at 15% and occurs periodically throughout year.