Overview To lead and own end-to-end strategy country marketing development for our brands, applying a consumer-centric, insights-driven approach as you work with local teams across Myanmar, Laos, Cambodia. To ensure Brand Equity acceleration, Influencing both Bottlers and local strategies, translating them into clear, actionable plans to support the achievement of volume, NR, and share growth ambitions. Responsibilities Strategy Planning as cluster MLC & By Market: Lead end-to-end strategy like beverages A&M Management for MLC, developing spend calendar and supporting local Bottler marketing teams to create their respective country calendars, ensuring alignment with AOP and JBP. As well as Portfolio well plan development for business fundamentals Develop brand expansion roadmaps via developing brand product portfolio within the brand guardrail thru collaborating with cross function team. Marketing Campaign Development and Execution for Each Market: Lead the development of communications and content around the brands that drive consumer excitement that are relevant to each market. Develop and execute creative, media, PR and in-store advertising strategies. Advertising development spans indentification of consumer insight, tesing of the ad materials and up to the launch of the final ad material. Localize global or regional brand campaigns and develop local campaigns Evaluate the effectiveness and efficiency of current marketing strategies and tactics, and make recommendations for changes and improvements. Development and rollout of packaging design Work across markets to find efficiencies in spending and project management, as well as localizing any global/regional content which is available and meets brand’s strategic imperative. New Product Innovations and Limited-Time-Only Launches: Coordinate with Regional team and local teams to identify new products to be launched locally, leading commercialization, working with cross-functional stakeholders to seek both approval and execute on-time and in-full launch. Total CSD & Energy Portfolio Management (Key CAT in these markets): Manage and oversee all PEP Brands category across MLC markets, advancing the performance and growth of our brands Closely monitor each market’s performance to assess progress vs. plan and develop appropriate adjustments as needed Conduct regular Consumer/Channel/Competitors trend analysis for defining brand issues and developing plans for execution Find opportunities for innovation, productivity & new sub-category / product launches Recommend and execute the right pack-price architecture and channels by markets Commercial Planning: Lead MLC Annual Operating Plan (AOP) and MLC Joint Business Plans (JBP), aligning with internal teams to ensure seamless continuity from planning to execution. Closely work with GMs and Market Commercial Lead and guide local Bottler marketing teams to pinpoint new commercial opportunities to drive additional business. Collaborate with Regional Commercial Team, Hub Team, and/or Export Managers (of source country) to identify possible products to be imported. Trade Execution: Work closely with MU Franchise leads in ensuring product availability, in the implementation of brand strategies and tactics that are apt to achieve goals, and to ensure that projects are properly executed in trade Leadership and People Management: Establish a collaborative relationship with the markets and cross-functional partners on both internal in the BU and external with Bottlers Manage regular meetings with the markets & other stakeholders by setting the agenda, managing the presentation materials and ongoing project management of key initiatives Consistently work with the different Category Marketing Teams in Asia BU on strategy planning, analysis, presentations, briefings, campaigns, etc. for the development and achievement of total business deliverables Own the relationship Qualifications Strong experience of brand building experience in consumer products (beverage experience preferred) At least 10 years work experience at a marketing manager role Analytical Skills: Conducts quantitative evaluation and develops assumptions based on findings Communication Skills: Able to simplify and present complex data and information articulately Leadership skills: Able to lead cross-functional teams through direct, formal and informal reporting relationships to develop and commercialize initiatives Strong collaboration & influencing skills: must align markets, the Global team & 3rd party stakeholders with different priorities and agendas to a common approach Understands the regional & global marketplace with sensitivity and awareness of social and cultural differences Influencing skills to drive agenda Ability to collaborate in a multi-function organization Strong interpersonal skills and excellent communicator Manages complexity well (multiple brands, stakeholders, processes, different business framework, etc.)