Marketing Manager 5
Kforce
Kforce has a client seeking a Marketing Manager 5 in Redmond, WA. In this role, the Marketing Manager will execute and optimize email campaigns. Product priorities may change as business priorities change:
Responsibilities:
* Support all Paid email program efforts as directed by the Journey Lead
* Execute learning plan developed by journey lead as well as perform ongoing optimization
* Create monthly summary slides for the journey leads around campaigns performance including reach, opens, clicks and GA's
* Maintain walking-deck and all-up campaign summary tracker of all campaigns for the fiscal including reach, CTR, and GA's
* Reviewing each campaign for completeness, adherence to objectives, and projected impact
* Coordinating approval process for each of the campaigns (Privacy, Legal, Brand and key stakeholders)
* Coordinate with TCS on the creation of the campaigns as well as final approval prior to launch
* Basic analytics for campaign performance (delivered, open and CTR, GA)
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