Working with an excellent client that is looking to hire a seasoned Marketing Manager in Springfield, PA. Our client is the prime contractor on this role, this is a direct hire role with a base salary that is based off of your experience. Our client is looking to hire this candidate ASAP.

Job Description:Ownership and maintenance of our B2B marketing automation platformHelp architect data structure across SFDC and marketing automation platformOversee user permissions and user managementMonitor IP health / deliverabilityPartner with the B2B retention team to ensure they have the data in the format they need to execute their campaignsDesign campaign workflows: validation rules, triggers, and alertsCollaborate with QA to drive the right test scenarios and testing success of automations and campaignsData optimization including database health and user data clean upResponsible for the evaluation, execution, and implementation of new technology in partnership with cross-functional stakeholdersPrimary responsibilities include enabling and empowering retention marketing efforts and making it easier for the team to deliver on the business goalsManage social mediaQualifications:4-6 years of hands-on B2B experienceStrong understanding of B2B data architectureExperience with SFDCHave worked with b2b specific marketing automation platforms (Hubspot, Marketo, SFMC, ect.)Extremely organized, dependable, self-motivated & process orientedMeticulous attention to detailAbility to zoom out to view the final product from a customer perspectiveStrong stakeholder management and interpersonal skillsBachelor’s degree in marketing, communications, or a related field