Job Title: Marketing Manager
Reports to: Chief Executive Officer
Direct Report(s): (1) Communications Coordinator
Employment Type: Full-time, Exempt
Founded as an orphanage in 1831, Rising Ground has been at the forefront of evolving community needs. Driven by the belief that each of us can thrive when life has hope and opportunity, Rising Ground provides caring support and proven paths to positive change, helping children, adults, and families rise above adversity, and each year, Rising Ground is a positive force in the lives of more than 72,000 individuals annually. We do this through 101 programs across 138 sites, throughout New York City and Westchester. Our strong belief and commitment to diversity is shown not just through our work with supported persons but is integral to the building of a strong staff that reflects the communities we serve. Rising Ground is headquartered in New York City.
The Marketing Manager is a newly created role that will have key oversight and responsibility in driving awareness, engagement, and support for Rising Ground’s mission and services. The Marketing Manager will be responsible for planning, developing, and implementing comprehensive marketing and communication strategies that increase awareness of our services, promote community engagement, and support fundraising efforts. This role will oversee all marketing initiatives, including digital marketing, social media, public relations, and content creation. The ideal candidate is a results-driven individual who can combine strategic thinking with hands-on execution to elevate the organization’s visibility and impact.
Responsibilities Design and implement marketing efforts that align with organizational goals, focusing on increasing brand awareness and engagement with our organization.Manage marketing projects from concept to execution, including content creation, digital campaigns, and print materials. Develop targeted marketing campaigns for key initiatives, including fundraising efforts, community outreach, and service programs.Supervise the Communications Coordinator, partnering with them in the various marketing and communications efforts of the organization.Work closely with program staff, development, and executive leadership, to ensure marketing initiatives align with organizational objectives. Work with program staff to understand and promote key programs, ensuring alignment between marketing strategies and program goals. Develop content that tells compelling stories about the individuals and families we serve, as well as the impact our programs have on the community.Maintain and reinforce brand guidelines, ensuring consistent visual and messaging standards across all channels.Liaison with Outreach department to ensure seamless communication and collaboration on marketing initiatives and creating synergies for external relations efforts for the organization.With Communications Coordinator, develop compelling content for the website, social media platforms, newsletters, and promotional materials. Monitor website analytics and social media metrics, and adjust strategies as needed to enhance online presence and outreach.Collaborate with the development team to promote fundraising events, community outreach efforts, and program initiatives, including creation of event collateral, email campaigns, and press releasesCultivate and maintain relationships with local media, drafting press releases, and securing media coverage for key initiatives and events.Serve as a spokesperson, champion and ambassador for the organization as necessary, ensuring alignment with the mission and values of the organization.Oversee the marketing budget, ensuring cost-effective strategies and responsible spending, including external contractorsOther duties as assigned. Qualifications Bachelor’s degree in marketing, Communications, Public Relations, or a related field.4-6 years of marketing experience.Demonstrated success in developing and executing multi-channel marketing campaigns.Strong written and verbal communication skills, with the ability to tailor messages for diverse audiences.Proficiency with digital marketing tools and assessing results.Familiarity with graphic design tools is a plus.Strong project management skills, with the ability to manage multiple tasks and deadlines and supervise the work of others.Experience working with media and managing public relations efforts.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Supervisory Responsibility
Yes
Work Environment:
Administrative Office
Position Type/Expected Hours of Work:
This is a full-time position. Days and hours of work are Monday through Friday in our Headquarters at 1333 Broadway office in Midtown Manhattan. Work hours options are 9:00 am - 5:00 pm, 9:30 am - 5:30 pm, 10 am - 6 pm.
Additional Requirements:
Authorized to work in the U.S. Ability to work in-person in New York City (NY) for at least 3 days or more per week. Ability to travel to other Rising Ground sites (if required)
Application & Interview Process
While the interview process may vary slightly, the general process will be:
Application reviewed by Talent Acquisition Team member Phone screen with Hiring ManagerIn-person Interview with Hiring Manager Panel Interview with Key Partners Interview Decision & Feedback
Our Compensation & Benefits
The pay rate for this position is between $80,000/yr., depending on experience and fit for the role. Rising Ground offers competitive compensation based on the midpoint of the market among not-for-profit organizations of similar size. We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external equity seriously. Given our commitment to equity, Rising Ground does not negotiate compensation offers; instead, each compensation offer is determined carefully using external and internal benchmarking. You will have an opportunity to discuss compensation in more detail after you begin the application process. Rising Ground also provides competitive, comprehensive benefits, recognition, and career development. Our current benefits include:
Medical, Dental & Vision Benefits Flexible Spending Accounts Wellness Program Employee Assistance program 401k Retirement plan Holiday and Paid Time Off
Our Commitment to Diversity, Fairness, and Belonging
Rising Ground is comprised of unique and valued individuals who together make the organization effective in assisting the children, adults and families who come to us for support. We believe that only when all employees contribute fully as their true selves can Rising Ground's true strength, vision, and values come to fruition. We recognize the ubiquitous social biases and structures that impact and shape the experiences of all people, including our own staff and people supported. Among the many biases present in our society that shape our personal and professional experiences race, gender, sexual orientation, and gender expression are all factors that can present hurdles. As such, Rising Ground is committed to being an anti-racist and inclusive organization that will actively strive to overcome both systemic and interpersonal biases that perpetuate oppression.
Equal Employment Opportunity Statement
It is the policy of Rising Ground that the Agency wholly complies with equal treatment of all employees and applicants for employment without unlawful discrimination as to an individual’s perceived or actual race, creed, color, national origin, alienate, citizenship status, gender, gender identity, age, disability, marital status, partnership status, sexual orientation, ethnicity, religion, or veteran status in all employment decisions, including but not limited to recruitment, hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, layoff and termination and all other terms and conditions of employment.
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