Career Area:

Compensation Grade:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Title: Marketing Manager

Salary/Grade: £61,900 - £77,000 per annum (depending on experience)

Location: Larne

Benefits: 

25 days annual leave  

Up to 31% bonus

Car Allowance - £500pcm

Contributory pension scheme - Caterpillar will double the employee's contribution up to 6%

Contributory share scheme - Caterpillar will match 50% of the employee's contribution.

Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase.

Flexible working arrangements will be considered for this role, in-line with the needs of the business. 

About EPD

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centres, municipalities, and more.

With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers.

We are looking for top talent to build and scale the next generation of technologies, products and services to help our customers build a better—more sustainable—world. We need self-motivated, intelligent and team-oriented individuals to make our plans a reality. Individuals with high emotional intelligence, humility and openness to discovery will thrive in the teams we are building. Join our team to help build a better, more sustainable world for future generations!

The opportunity

The Marketing Manager role at Caterpillar is a dynamic and strategic position within the Electric Power organization, responsible for supervising the development of marketing strategies and providing sales support. This role involves leading the Regional Marketing Communications events, campaigns, as well as the technical marketing for Electric Power.  This role involves requires cross-functional collaboration on the marketing strategy and alignment within the business segments of Electric Power.  

The ideal candidate will utilize data-driven insights to inform marketing decisions, develop and maintain strong relationships with internal stakeholders and external partners, and lead and mentor staff. Additionally, the manager will manage the marketing budget, ensuring resources are allocated effectively to support strategic initiatives. 

What you will do:

Driving business growth outcomes for the Electric Power Division by creating and implementing marketing campaigns, Go-To-Market plans, event leadership and innovative marketing strategies.

Collaborate closely with Electric Power Segments (REPS, LEPS, Rental and ETCS) to align marketing initiatives with segment-specific goals and objectives.  This includes maintaining of governance with each of the segments to ensure marketing activities are aligned to key segment metrics and results are delivered.

 Leading the daily work and strategic direction of the employees focused on Cat Electric Power Marketing in Asia Pacific Region.

Ownership of annual marketing yearly plan on the page, calendar of events, metrics for success for the marketing region.  

Responsible for REPS technical marketing activities for successful NPI and DTO launches; review feedback and adjusts accordingly.

Develop and maintain strong relationships with internal stakeholders and external partners to support Electric Power’s marketing objectives.

Lead and mentor staff, fostering a culture of continuous improvement and innovation

Manage the team’s budget, ensuring resources are allocated effectively to support strategic initiatives, annual budget planning process is proactive and metrics from the budget are met.

Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.

What you have:

Customer Focus – Level Extensive experience:

Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.

Effective Communications – Level Extensive Experience:

Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Communicates well downward, upward, and outward.

Reviews others' writing or presentations and provides feedback and coaching.

Adapts documents and presentations for the intended audience.

Relationship Management – Level Extensive Experience:

Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Conducts periodic reviews of work effort, progress, issues, and successes.

Maintains productive, long-term relationships with external vendors, internal stakeholders and the internal marketing team.

Creates opportunities to educate support teams on stakeholder priorities.

Empowers others to establish collaborative, healthy relationships.

Strategic Thinking – Level Working Knowledge:

Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Explains elements of the strategy to others and encourages questions.

Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.

Digital Marketing - Level Extensive Experience:

Ability to implement or manage digital marketing programs.

Oversees the implementation of digital marketing programs within assigned region(s).

Evaluates the effectiveness of digital marketing programs, and optimizes current digital marketing techniques and channels

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Caterpillar is an Equal Opportunity Employer (EEO).

Posting Dates:

The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

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