Marketing Manager
Kforce
Kforce has a client in Miami, FL that is seeking a Marketing Manager.
Job Summary:
We are seeking an experienced Marketing Manager with a robust background in consumer mobile app marketing to join our dynamic team in South FL. This role requires a strategic thinker who can drive user acquisition, engagement, and retention through innovative marketing campaigns.
Key Responsibilities:
* Develop and execute comprehensive marketing strategies for our mobile app to drive user growth and engagement
* Lead cross-functional teams to plan and implement marketing campaigns across various channels, including social media, email, and in-app promotions
* Analyze market trends and user data to identify opportunities for growth and optimization
* Collaborate with product and development teams to ensure marketing efforts align with app features and updates
* Manage and optimize app store presence, including ASO (App Store Optimization) strategies
* Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
* Stay up-to-date with the latest trends and best practices in mobile app marketing
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