Minneapolis, MN, USA
10 days ago
Marketing Manager
Kforce's client in Minneapolis, MN is seeking a Marketing Manager. This is a hybrid role, 3 days in the office, preference is Monday through Wednesday; other 2 days are remote. Supports portfolio product/marketing efforts for Partners which includes the following: * Manage the development, planning, and execution of consumer credit card project strategies in support of business line goals (i.e., Early Month on Book business line initiatives) * Review and recommend enhancements to Center of Excellence led marketing campaigns and processes to stimulate sales and meet business objectives Campaigns include: * Balance Generation * Usage * Credit Line Increase * Digital (Usage, E-Statements) Duties Include: * Work closely with card issuance to ensure they have the materials which are required to support and reinforce various acquisition offers * Retrieve and publish month end credit portfolio metrics for partner * Deeply involved with campaign execution for business line projects (Email, Statements, and Direct Mail) * Serve as primary back-up for quarterly rewards mailings * Responsible for all aspects of performance, campaign tracking and reporting and optimization; And coordinate and manage legal and compliance reviews and audits of all supporting collateral materials and documentation * In addition, support key acquisition campaigns (DM, In Store) through auditing materials and practices to ensure correctness and that they meet compliance and governance standards * Involved auditing and ensuring compliance with protocols
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