POSITION: Marketing Manager

DEPARTMENT: Sales and Marketing

REPORTS TO: Director of Sales and Marketing

FLSA STATUS: Full-Time

Summary

ASM Global, the leader in privately managed public assembly facilities, has an immediate opening for a full time Marketing Manager with ASM Global/Altria Theater | Dominion Energy Center. Under the direct supervision of the Director of Sales & Marketing, the Marketing Manager creates, directs, and implements marketing and promotional efforts to increase brand exposure and the sale of tickets for commercial performances at the facilities.

Essential Duties and Responsibilities:

Devise and execute full funnel marketing plans for assigned performances ranging from comedy and concerts to family shows and Broadway performancesManage and maintain positive relationships with show marketing reps and marketing vendorsPlace media buys on behalf of clients, pitching media reps for promotions, trade, and promotional fulfillments when availableExecute creative for all marketing initiatives, including but not limited to admat, TV, radio, digital, print, and outdoorAssist with management of venue websites, reviewing for accuracy and updating in a timely manner to meet show announcement schedulesCreate and review email marketing for presales, on sales, dedicated eblasts, and specialty newslettersCollaborate with Brand Coordinator for social media advertising and promotional opportunitiesSupport Director of Sales and Marketing with public relations efforts, including localizing releases, in-town press, special activations, and show announcementsCoordinate logistics for larger promotions and specialty activations as neededManage front of house marketing channels to include digital signage, print signage, and other in-venue assets for on-site promotionReconcile marketing expenses and show budgets/settlementsOversee freelancers and graphic designersAbility to attend events, working nights and weekends a must

Qualifications:

Bachelor's degree from four-year college or university in Marketing, Communications, Graphic Design, or related field or similar experienceMinimum of three (3) years of experience in Marketing, Public Relations or Sales in the entertainment industry or related field or equivalent combination of education and experience requiredDemonstrable graphic design skills with a supporting portfolioExperience with media buying a plusExperience with social media marketing, content creation, and social media advertising strategiesExperience with email marketing databases, Mailchimp or HIVE experience preferredExperience with content management systems and creating website content for commercial businessesExperience measuring data and reporting on analytics, Google Analytics experience preferredExperience supervising and directing staff, interns, and/or vendors a mustPhotography/videography experience a plus

Skills and Abilities

Proficiency with Adobe Creative Cloud, including Adobe Photoshop, InDesign, and IllustratorProficiency with Microsoft Office, including Word, Excel, Powerpoint, Outlook, and TeamsStrong written and verbal communication skills and the ability to read, write, and understand EnglishMust be able to collaborate and work well with others, both inside and outside of the Sales and Marketing department, working as part of a creative teamAbility to give and receive constructive criticismMust be a "Self-Starter" with the ability to work with limited supervisionEffective time management skills and the ability to meet deadlines

ASM is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply. VEVRAA Federal Contractor.