Richmond, VA, 23274, USA
12 days ago
Marketing Manager
POSITION: Marketing Manager DEPARTMENT: Sales and Marketing REPORTS TO: Director of Sales and Marketing FLSA STATUS: Full-Time Summary ASM Global, the leader in privately managed public assembly facilities, has an immediate opening for a full time Marketing Manager with ASM Global/Altria Theater | Dominion Energy Center. Under the direct supervision of the Director of Sales & Marketing, the Marketing Manager creates, directs, and implements marketing and promotional efforts to increase brand exposure and the sale of tickets for commercial performances at the facilities. Essential Duties and Responsibilities: + Devise and execute full funnel marketing plans for assigned performances ranging from comedy and concerts to family shows and Broadway performances + Manage and maintain positive relationships with show marketing reps and marketing vendors + Place media buys on behalf of clients, pitching media reps for promotions, trade, and promotional fulfillments when available + Execute creative for all marketing initiatives, including but not limited to admat, TV, radio, digital, print, and outdoor + Assist with management of venue websites, reviewing for accuracy and updating in a timely manner to meet show announcement schedules + Create and review email marketing for presales, on sales, dedicated eblasts, and specialty newsletters + Collaborate with Brand Coordinator for social media advertising and promotional opportunities + Support Director of Sales and Marketing with public relations efforts, including localizing releases, in-town press, special activations, and show announcements + Coordinate logistics for larger promotions and specialty activations as needed + Manage front of house marketing channels to include digital signage, print signage, and other in-venue assets for on-site promotion + Reconcile marketing expenses and show budgets/settlements + Oversee freelancers and graphic designers + Ability to attend events, working nights and weekends a must Qualifications: + Bachelor's degree from four-year college or university in Marketing, Communications, Graphic Design, or related field or similar experience + Minimum of three (3) years of experience in Marketing, Public Relations or Sales in the entertainment industry or related field or equivalent combination of education and experience required + Demonstrable graphic design skills with a supporting portfolio + Experience with media buying a plus + Experience with social media marketing, content creation, and social media advertising strategies + Experience with email marketing databases, Mailchimp or HIVE experience preferred + Experience with content management systems and creating website content for commercial businesses + Experience measuring data and reporting on analytics, Google Analytics experience preferred + Experience supervising and directing staff, interns, and/or vendors a must + Photography/videography experience a plus Skills and Abilities + Proficiency with Adobe Creative Cloud, including Adobe Photoshop, InDesign, and Illustrator + Proficiency with Microsoft Office, including Word, Excel, Powerpoint, Outlook, and Teams + Strong written and verbal communication skills and the ability to read, write, and understand English + Must be able to collaborate and work well with others, both inside and outside of the Sales and Marketing department, working as part of a creative team + Ability to give and receive constructive criticism + Must be a "Self-Starter" with the ability to work with limited supervision + Effective time management skills and the ability to meet deadlines ASM is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply. VEVRAA Federal Contractor.
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