Marketing Manager
ASM Global
POSITION: Marketing Manager
DEPARTMENT: Sales and Marketing
REPORTS TO: Director of Sales and Marketing
FLSA STATUS: Full-Time
Summary
ASM Global, the leader in privately managed public assembly facilities, has an immediate opening for a full time Marketing Manager with ASM Global/Altria Theater | Dominion Energy Center. Under the direct supervision of the Director of Sales & Marketing, the Marketing Manager creates, directs, and implements marketing and promotional efforts to increase brand exposure and the sale of tickets for commercial performances at the facilities.
Essential Duties and Responsibilities:
+ Devise and execute full funnel marketing plans for assigned performances ranging from comedy and concerts to family shows and Broadway performances
+ Manage and maintain positive relationships with show marketing reps and marketing vendors
+ Place media buys on behalf of clients, pitching media reps for promotions, trade, and promotional fulfillments when available
+ Execute creative for all marketing initiatives, including but not limited to admat, TV, radio, digital, print, and outdoor
+ Assist with management of venue websites, reviewing for accuracy and updating in a timely manner to meet show announcement schedules
+ Create and review email marketing for presales, on sales, dedicated eblasts, and specialty newsletters
+ Collaborate with Brand Coordinator for social media advertising and promotional opportunities
+ Support Director of Sales and Marketing with public relations efforts, including localizing releases, in-town press, special activations, and show announcements
+ Coordinate logistics for larger promotions and specialty activations as needed
+ Manage front of house marketing channels to include digital signage, print signage, and other in-venue assets for on-site promotion
+ Reconcile marketing expenses and show budgets/settlements
+ Oversee freelancers and graphic designers
+ Ability to attend events, working nights and weekends a must
Qualifications:
+ Bachelor's degree from four-year college or university in Marketing, Communications, Graphic Design, or related field or similar experience
+ Minimum of three (3) years of experience in Marketing, Public Relations or Sales in the entertainment industry or related field or equivalent combination of education and experience required
+ Demonstrable graphic design skills with a supporting portfolio
+ Experience with media buying a plus
+ Experience with social media marketing, content creation, and social media advertising strategies
+ Experience with email marketing databases, Mailchimp or HIVE experience preferred
+ Experience with content management systems and creating website content for commercial businesses
+ Experience measuring data and reporting on analytics, Google Analytics experience preferred
+ Experience supervising and directing staff, interns, and/or vendors a must
+ Photography/videography experience a plus
Skills and Abilities
+ Proficiency with Adobe Creative Cloud, including Adobe Photoshop, InDesign, and Illustrator
+ Proficiency with Microsoft Office, including Word, Excel, Powerpoint, Outlook, and Teams
+ Strong written and verbal communication skills and the ability to read, write, and understand English
+ Must be able to collaborate and work well with others, both inside and outside of the Sales and Marketing department, working as part of a creative team
+ Ability to give and receive constructive criticism
+ Must be a "Self-Starter" with the ability to work with limited supervision
+ Effective time management skills and the ability to meet deadlines
ASM is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply. VEVRAA Federal Contractor.
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