Fort Lauderdale Hotel
Opening in Fall 2025, Omni Fort Lauderdale will provide South Florida with 120,000 square feet of event space, new food and beverage options, a Natural Spring inspired full-service spa and entertainment pedestrian plaza featuring high-end shopping, amphitheater, charter boat docking and beautiful promenade. The new iconic landmark offers unforgettable views of the Atlantic paired with unrivalled convenience and intelligently designed meeting spaces. The hotel will be directly connected to the Broward County Convention Center, immediately adjacent to Port Everglades cruise terminal and less than two miles from Fort Lauderdale Airport.
Job Description
The Omni Ft. Lauderdale Hotel is now seeking a Marketing Manager to join the pre-opening team of our brand-new luxury resort!
The Marketing Manager is tenacious, organized, detail oriented, results-driven and is responsible for executing the tactical marketing initiatives to support the overall marketing strategy driving the Omni Ft. Lauderdale awareness and revenue. This role will collaborate closely with all the Fort Lauderdale operational teams and 3rd party agency partners. The ideal candidate will be a creative-problem solver, thrive under pressure, enjoy a fast-paced work environment.
Location: On-property in Fort Lauderdale, FL
Responsibilities Support the execution of comprehensive and strategic marketing plans that support the hotels’ business goals and the customer journey (spanning group, leisure, local, and the business traveler).Ensure the cohesive storytelling of the hotel’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.Responsible for the creation, planning, and performance management of all media initiatives.Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.Create plans to include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).Collaborate on the annual budgeting and planning process, manage the marketing budget, forecast and reconcile expenses, and support budget planning based on ROI from executed initiatives.Collaborate closely with the Director of Marketing and other department personnel to execute a resort calendar (content, promotional, programming/activations).Collaborate with Director of Marketing on budget execution, social media content calendar, advertising fulfillment and creative direction over the course of the year.Spearhead social media engagement for the Fort Lauderdale channels, ensuring compliance and collaboration with appropriate stakeholders.Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships, including co-hosting media events and coordinating logistics across the Fort Lauderdale location with key applicable partners.Support marketing reporting to measure KPIs for marketing strategies, campaigns and tactics on a monthly basis, and quarterly and annual deep dive. Proactively identify areas for refinement/optimization, based on business needs and results.Oversee the creation and distribution of all resort photography and videography, to ensure that assets are on-brand and support the ultimate business objectives.Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.Support relationships with agency partners, directly or indirectly.Stay appraised of marketing best practices and make recommendations therein. Understand and know the competitive landscape across B2B and B2C segments. Qualifications Minimum of 3-4 years of experience in hotel or hospitality marketing with responsibility level over marketing, digital and communications.Strong understanding of social media trends and management, as well as content gathering.Experience in creative development and robust organizational skills with a strong capacity to think outside the box.Experience managing social media content creation, graphic design, public relations, marketing planning and execution.Experience in creative development and robust organizational skills with a strong capacity to think outside the box and communicate effectively (written, verbal, proofreading)Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to applicationassistance@omnihotels.com.
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