Our Client, an AV Manufacturing company, is looking for a Marketing Manager for their Foster City, CA location. Responsibilities: + Identify, evaluate, and establish partnerships with brands, affiliates, and organizations aligned with our mission and target audience. + Programs manage the onboarding of new partners to client. + Collaborate on partnership agreements that deliver mutual value and contribute to core objectives of brand awareness and customer acquisition. + Monitor industry trends to identify emerging partnership opportunities and innovative collaboration strategies. + Have exceptional communication and project management skills with a detail-oriented mindset. + Establish and document partnership processes and best practices. Program Execution: + Develop partnership campaigns and content that is on brand and aligned with the partnership marketing strategy. + Develop and execute co-marketing campaigns with partners, including content collaborations, events, activations, product integrations, or joint promotions. + Collaborate with internal teams (e.g., content, creative, product, and performance marketing) to create compelling activities that resonate with target audiences. + Coordinate delivery of assets to partners. + Ensure all activities are aligned with brand guidelines and business goals. Performance Measurement: + Set KPIs for partnership-driven initiatives, focusing on metrics like reach, engagement, conversions, and ROI. + Analyze the performance of partnership campaigns, generate insights, and optimize strategies to improve outcomes. + Prepare regular reports and presentations to communicate progress and impact to stakeholders. + Manage partnership budget effectively, ensuring maximum return on investment and alignment with overall brand strategy. Relationship Management: + Cultivate strong, long-term relationships with current and prospective partners. + Act as the primary point of contact, ensuring alignment on goals, clear communication, and successful execution of joint initiatives. + Develop resources and playbooks to streamline collaboration with partners and onboard new ones effectively. + Serve as the primary point of contact for partner relationships, ensuring ongoing communication, alignment, and satisfaction. Requirements: + Bachelor’s degree in Marketing, Business, Communications, or a related field. + 6-8 years of experience in partnership marketing, brand collaborations, or a similar role. + Strong relationship management skills with the ability to cultivate strong, long-term partnerships. + Proven success in executing co-branded campaigns that drive measurable brand and acquisition results. + Ability to thrive in a fast-paced, collaborative, and results-driven environment. + Have a passion for building meaningful connections and driving business growth through partnerships that are as innovative and groundbreaking as our product. + Strong negotiation and relationship-building skills with the ability to influence and inspire partners to consider out-of-the-box programs that would surprise and delight our riders. + Experience working with analytics tools to measure campaign performance and identify opportunities for optimization. + Creative thinker with an eye for emerging trends in brand marketing and partnerships. + Background in “Experience,” “Lifestyle,” or “Entertainment” partnership verticals + Keen interest in social trends, and curating meaningful and shareable/marketable experiences + Journey mapping. Why Should You Apply? + Health Benefits + Referral Program + Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.