Description Marketing Manager, Digital Channels, Accountant and Professional Tax Segment Join our client for an exciting opportunity as a Marketing Manager, Digital Channels. Your central goal is to increase conversions through our digital channels. Reporting into the Marketing Team Lead, you will work with the in-house performance marketing team and external agencies to create a best-in-class digital acquisition strategy for the Accountant Channel. Our ideal candidate is someone with hands-on experience in conversion rate optimization (CRO), and managing paid digital campaigns (paid search, display, or paid social). We are looking for a passionate candidate that thrives on finding creative ways to solve digital acquisition and web challenges through working with different teams and stakeholders, with a mindset of delivering awesome to their team and colleagues. - Own the Acquisition strategy end-to-end, and partner with Marketing Managers to drive and optimize Acquisition for Pro Tax and ProFile, with a heavy focus on Search Engine Marketing - Improve web conversion rates by optimizing overall digital customer journeys - Monitor paid search, display and paid social campaigns, and work with partners to optimize and drive business results - Create a cohesive content creation plan and work with external agencies to develop assets and content, and work with performance marketing partners to launch those assets - Prepare accurate reporting on overall digital marketing performance, and report on campaign results to evaluate media performance and drive insights - Responsible for acquisition forecasting, and the planning and allocation of all digital marketing spend to achieve business objectives\n\n Skills: \n - 3-5 years of hands-on experience in an SEO, conversion rate optimization (CRO) or content strategy on agency or client side - 2+ years of experience in executing online advertising campaigns (paid search, display and paid social) - Experience evaluating digital creative, blog content, campaign landing pages, and website design - Excellent understanding of web optimization approaches (A/B testing, multivariate tools) - Strong understanding of SEO – search engine ranking factors, algorithms and principles, search behavior and how search works - Strong understanding of analytical tools (Adobe Analytics experience is a plus) - Strong project management skills, able to operate independently and efficiently to successfully manage multiple tasks, priorities and projects simultaneously B2B digital marketing experience is a plus - Demonstrates ability and self-motivation to excel within an environment of change, start-up mentality and a drive for continuous improvement - Results-oriented and process driven, with high expectations of self and team Additional Skills & Qualifications B2B digital marketing experience is a plus Agency experience a bonus Experience working in platform is a bonus (although they won't be required to execute the campaign this would be beneficial) Experience Level Intermediate Level Pay and Benefits The pay range for this position is $48.39 - $55.55/hr. Workplace Type This is a hybrid position in Toronto,ON. À propos de TEKsystems: Nous sommes partenaires dans la transformation. Nous aidons les clients à activer des idées et des solutions afin de profiter d’un nouveau monde d’opportunités. Nous sommes une équipe solide de 80 000 personnes, nous travaillons avec plus de 6 000 clients, dont 80 % faisant partie du Fortune 500, partout en Amérique du Nord, en Europe et en Asie. En tant que chefs de file de l’industrie des services technologiques complets, des services aux talents et des applications du monde réel, nous travaillons avec des leaders progressistes pour favoriser le changement. C’est le pouvoir d’un vrai partenariat. TEKsystems est une société du groupe Allegis. About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.