Job Posting Title:

Marketing Manager

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Hiring Department:

Extended Education Ventures

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Mar 10, 2025

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

General Notes

Autonomy, complexity, and a clear connection between effort and result - that’s what you can expect as a member of the Marketing Team at Extended Education Ventures. We are a small, highly-productive team of creative professionals who are passionate about doing outstanding (and award-winning) work to help lifelong learners find continuing and professional education to support their career goals and build a better future.

Purpose

This person will manage marketing for several continuing and professional education programs across the university by conceptualizing, developing, and implementing impactful integrated marketing strategies and managing a team of marketing coordinators.

The position works closely with the marketing director, marketing project manager, and members of course programming, student services, and operations teams within Extended Education Ventures to develop and ensure successful implementation of marketing strategies. The successful candidate should be able to work independently and manage their projects with minimum oversight.

ResponsibilitiesPeople and Resource Management: Manage annual marketing budgets of $500,000+ for promoting the university’s Extended Campus website, Extended Education Ventures’ programs and departments, and cross-campus units procuring EEV marketing support services. Manage EEV’s marketing coordinators in their implementation of marketing initiatives. Assign work, coordinate output, and ensure all implementation is completed and delivered on time. Manage performance and professional development of direct reports.Strategy and Planning: With direction on priorities from the marketing director, and in collaboration with the course programming team and enrollment specialists, develop marketing strategies and plans for promotion and/or lead-generation campaigns to acquire and retain qualified students for existing and new EEV offerings and for increasing Extended Campus brand awareness. Set goals, measure results, and adjust initiatives accordingly. Accountable for the development of messaging and content creation and curation for integrated marketing campaigns.Content Management: Manage content marketing strategy and projects, including the development of written content and visual assets for email, direct mail, newsletters, advertising, social media, blogs, presentations, and press releases. In addition to planning and creation of compelling content, manage the hiring, project assignment, evaluation, and payment of marketing content providers, such as individual freelancers and agencies.Research: Examine market, audience, sales, and customer data to plan relevant campaign initiatives using a variety of venues and outlets. Help marketing director provide data-driven, strategic recommendations to leadership about educational landscape market conditions to anticipate development of new products.Web/Copy: Support the management of EEV-managed websites, including blogs, with new and updated content, including written copy, development and creation of customized pages, and content areas for special programs.

Required QualificationsBachelor's degree and at least six years of related professional experience. Equivalent combination of relevant education and experience may be substituted as appropriate.Three or more years of experience managing a marketing team. Experience marketing continuing, professional, and online education within a higher education setting. Experience marketing multiple products or organizations simultaneously, in a highly-collaborative team environment.  Understanding of how to build brand awareness, create on-brand messaging, and conduct lead generation, establishing timelines and meeting deadlines. Strong organizational and interpersonal skills, including written and verbal communications. Professional demeanor, strong customer service ethic, and good attention to detail.

Relevant education and experience may be substituted as appropriate.

Preferred QualificationsMaster’s degree. More than the required years of experience. Experience developing lead-generation marketing strategies for use across multiple, integrated platforms. Experience conducting benchmarking research and analysis and recommending initiatives based on findings.Experience with Asana, Google Ads, Google Analytics, PhotoShop, WordPress, Drupal, and Marketo.

Salary Range

$63,000 + depending on qualifications

Working ConditionsThis position requires an in-person, on-campus work schedule with limited options for remote work.

Work Shift40 hours per week, flexible between 7 a.m. and 6 p.m.

Required Materials

To be considered for the position, applicants must apply through Workday and upload the following three items.

ResumeLetter of interestList of 3 professional references with phone numbersCandidates selected for interview will be asked to submit examples of previous marketing strategy and planning documents.

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded.  Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

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Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

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Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

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Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in loss of employment at the university.

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E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

E-Verify Poster (English) [PDF]E-Verify Poster (Spanish) [PDF]Right To Work Poster (English) [PDF]Right To Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.