Certinal ( a division of Zycus) is seeking a Marketing Manager with B2B SaaS expertise and experience in Demand Generation and Product Marketing to lead and drive our integrated marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution "Certinal" (https://certinal.com/).  Certinal eSign is a future-ready Digital Transaction Management  solution that provides trust, security, and compliance. Certinal is a  subsidiary of Zycus, the pioneer in Cognitive Procurement. You’ll lead global GTM, Demand generation, Product marketing, content, messaging & positioning , SEO, and digital marketing strategies.
Key Responsibilities: Drive our global marketing strategy and  articulate the value proposition in positioning Certinal as a  leader in  Digital Transaction Management (DTM) AI-powered  eSignature Solution Product Marketing: Develop positioning, messaging, and adoption strategies for Certinal’s solutions. Content Marketing: Create and manage high-quality content (blogs, whitepapers, case studies, webinars, social media) aligned with SEO best practices. Demand Generation: Execute multi-channel campaigns (email, social, PPC, events) to generate qualified leads and optimize performance. Go-to-Market (GTM): Plan and execute market expansion and product launch strategies based on research and competitive analysis. Account-Based Marketing (ABM): Personalize campaigns to engage high-value accounts in collaboration with the sales team. Field Marketing: Organize and manage trade shows, conferences, and webinars to boost brand awareness and lead generation.