Kforce has a client that is seeking a Marketing Manager in New York, NY. Overview: The Marketing Manager will focus on managing and scaling up biddable and reserve brand marketing activity on social networks (Meta, TikTok) as well as YouTube (Google Ads) & CTV (The Trade Desk). In this role, you will work closely with stakeholders from the Global Media team, the agency of record and analytics teams to build and activate campaigns for Brand Marketing at Company globally. Expect to be on the cutting edge of marketing technology pushing the envelope of marketing activation for brand initiatives. The role is heavy on data-driven experimentation, adopting automation and developing platform strategy to achieve goals. Responsibilities: * Marketing Manager will lead full-cycle execution of global brand and direct response paid social campaigns across Facebook, Snap, TikTok, Google ads and other social/programmatic channels * Craft outstanding brand marketing campaigns with our media team, involving all the latest capabilities developed by advertising platforms (AR, lenses, commercials, videos, and more) * Collaborate with Ad Tech partners to develop and implement advanced automation strategies and optimization solutions across app and web campaigns * Determine areas of opportunity, build and implement experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention * Be adaptable and willing to contribute to other team projects and initiatives