PRIMARY RESPONSIBILITIES + Manage HubSpot: Implement email workflows and email content for prospect and customer marketing communications, maintain deals,and support ongoing maintenance of our contact database. Including: + Designing and implementing email automation architecture and other email plans + Initiating email communications at appropriate times and project managing projects through completion + Writing, designing, and posting automated and other email campaigns as needed, and managing agency resources when support is necessary + Updating contact records and other database updates on a weekly and monthly basis, as appropriate + Recommending and implementing database integrity approaches + Compile, analyze, and report the results of marketing activities to the VP of Client Relations and other key stakeholders, then optimize marketing activities based on the analysis + Build and maintain a central reporting document to provide a central reporting hub, and reporting on key insights, lessons learned,and adjustments weekly, monthly, or quarterly, as appropriate + Build and maintain automated HubSpot and Looker reports, ensuring their integrity + Support the development of annual and quarterly marketing plans, calendars, and budgets + Create and maintain folder system, reporting system, calendars and tracking mechanism for managing the marketing plan throughout the year, at the tactical level + Maintain and prepare reporting results and join in analysis + Assist in creating annual marketing budget and track budget against plan + Manage the ongoing marketing content calendar and coordinate the activities of the team supporting the program to execute campaigns on time and on budget + Maintain content calendar, initiating projects at appropriate times and managing projects through completion + Writing, designing and posting the majority of non-blog content projects, and managing agency resources when support is necessary + Manage ongoing social media postings on Love & Company’s behalf + Creating social calendar in partnership with social media manager + Maintain social calendar, initiating projects at appropriate times and managing projects through completion + Writing, designing and posting the majority of social posts, and managing agency resources when support is necessary + Support the timely development of new business proposals and pitches, including coordinating communications and workflows, and providing resources from the proposal and pitch library. This includes: + Contributing to weekly hot board meetings regarding logistics of proposal and pitch development + Managing participation with agency staff for proposal and presentation, when applicable + Manage the development and use of a robust proposal and pitch resource library + Managing the maintenance of the asset library, initiating quarterly updates from the integrated marketing services and client services teams + Supporting the development of presentation assets and major proposal assets + Managing the quarterly review of all B2B assets for updating and improvement + Support Love & Company’s participation in senior living conferences, managing logistics and maximizing our investment to influence our sales pipeline. This includes: + Developing PPT presentations or other presentation materials needed to deliver educational sessions + Submitting sessions, reserve hotel rooms, arrange details for special events of any kind, as needed Powered by JazzHR