Job Title: CRM MARKETING MANAGER
Location: New York, NY
Zip Code: 10018
Start Date: Right Away
Keywords: #NewYorkJobs; #MARKETINGMANAGERjobs;

Job Description:
GENERAL FUNCTION
The CRM Campaign Manager leads brand-building marketing based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. Manages customer relationship management (CRM) and loyalty efforts from strategic planning through implementation for one of our retail Brands.

MAJOR DUTIES AND RESPONSIBILITIES
* Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.
* Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email & sms)
* Manages 1:1 and 1: many CRM calendar for Target Optical in coordination with the CRM Global campaign management team for ecommerce pure player brands
* Supports customer strategies and rewards programs development
* Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team
* Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys, eCommerce, Engagement Program
* Manages external & internal agency relationships to maximize efficiencies.
* Collates campaign results, review against projected results and make decisions that continually improve performance
* Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails
* Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels
* Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.
* Collaborates with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology
* Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for Target Optical brand and drive retention goals.

BASIC QUALIFICATIONS
* Bachelor"s Degree or equivalent experience in Marketing or Advertising field.
* 5+ years of experience
* In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
* Ability to collaborate with a variety of team members and levels in a matrix organization
* Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
* Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
* Strong project management skills with a clear focus on results
* Experience with Oracle Responsys or IBM Unica is a plus

PREFERRED QUALIFICATIONS
* Ecom experience
* Optical experience
* Retail experience
* Consulting background

If you are interested in this role, please apply via the apply now link provided. Our overriding goal is to provide quality staffing solutions that help people, organizations, and communities succeed. Belcan is a leading provider of qualified personnel to many of the world's most respected enterprises. We offer excellent opportunities for contract, temporary, temp-to-hire, and direct assignments. We are the employer of choice for thousands worldwide. For more information, please visit our website at Belcan.com
EOE/F/M/D/V