We are seeking an experienced, results-driven Marketing Manager to lead and execute high-impact marketing strategies that drive brand growth, customer acquisition, and engagement. As a key leader within the marketing team, this role requires a strategic thinker who can oversee complex marketing initiatives, manage cross-functional collaborations, and optimize performance based on data-driven insights. This role demands a proactive leader who can manage multiple projects, collaborate with agencies and consultants, and ensure brand consistency across all channels. Key Responsibilities: Strategic Marketing Leadership + Develop and execute a comprehensive marketing strategy to increase lead generation, brand awareness. + Maintain the brand voice and messaging to enhance positioning in the marketplace. + Manage agency relationships, freelancers, and external vendors to ensure high-quality output and brand consistency. Integrated Campaign Management + Lead the end-to-end development and execution of multi-channel marketing campaigns across digital, social, print, and experiential platforms. + Oversee and execute advertising and media planning to maximize ROI across paid, earned, and owned channels. Content & Brand Strategy + Develop high-quality, engaging content for blogs, email campaigns, social media, newsletters, videos, and other marketing materials. + Analyze insights from customer behavior, competitor activities, and market trends, identifying opportunities to optimize messaging, campaign targeting, and channel performance. + Manage online presence, including website optimization, content, messaging and imagery Performance Analytics & Optimization + Measure campaign success based on set key performance indicators (KPIs), providing actionable insights and recommendations. + Manage marketing automation tools, CRM platforms, and analytics dashboards to track performance and optimize engagement. + Perform A/B testing on marketing tactics such as emails. + Report on ROI, conversion metrics, and campaign effectiveness to senior leadership. Cross-Functional Collaboration & Stakeholder Engagement + Work closely with Sales, Product, Solutions, Customer Success, and Leadership Teams to align marketing efforts with broader business objectives. + Partner with the People Operations team to support employer branding and recruitment marketing initiatives. Event Marketing & Public Relations + Oversee trade show participation, conference sponsorships, and webinars, ensuring brand impact and lead generation. + Work closely with events marketing manager to coordinate on event promotions and logistics + Work alongside PR and communications teams to develop press releases, media pitches, and influencer partnerships that drive thought leadership and brand visibility. Qualifications Required: + Bachelor’s degree in Marketing, Business, Communications, or a related field. + 5+ years of progressive marketing experience, with a proven track record of leading successful campaigns and managing teams. + Experience in budget management, strategic planning, and brand development. + Strong expertise in digital marketing, paid media, SEO/SEM, email automation, and analytics platforms (e.g., Google Analytics, CRM systems, marketing automation tools such as Hubspot). + Demonstrated ability to translate data into actionable insights for optimizing marketing efforts. + Proven leadership skills with experience in managing agency partners + Excellent project management, communication, and problem-solving skills. + Strong written communication skills and creative ability. + Ability to travel to support trade shows and customer events. Preferred Qualifications: + Experience with graphic design and multimedia production (e.g., Adobe Creative Suite, Canva). + Working knowledge of CMS environment for website content management (Wordpress, HTML) + Knowledge of B2B and B2C marketing strategies, particularly in logistics, SaaS, or technology-driven industries. + Location & Work Environment: Preference in Applicants who are based in Orlando, Florida and have availability to work onsite at OneRail HQ (ZIP 32819); however, remote work may be considered with the ability to travel to the office on a regular basis. + Possess an entrepreneurial mind-set with the ability to multi-task and work well in a collaborative team environment. About OneRail OneRail, headquartered in Orlando, FL, is the emerging leader in Final Mile delivery technology. Our OmniPoint SaaS platform uses proprietary algorithms and artificial intelligence to power efficient same-day delivery programs for major companies like Lowe’s, Pepsi, American Tire Distributors, and Advance Auto Parts. OmniPoint is the cornerstone of OneRail’s integrated final mile delivery solution. + Capture. Within moments of a purchase that requires same-day delivery, OmniPoint captures a shipper’s “demand signal” from their POS, ERP, or e-commerce system: what was ordered, where it is, where it’s going, and when it needs to be there. + Optimize. OmniPoint uses this data to specify the optimal vehicle for the order’s size and weight, as well as any extra services required. OmniPoint then calculates all-in shipping costs and optimizes delivery routing. + Execute. Customers can direct deliveries to their fleet, or OneRail’s nationwide network of 12 million couriers available 24/7/365. + Support. Deliveries can be supported as they occur by OneRail’s skilled Exceptions Assist team to handle unforeseen delivery issues on the customer’s behalf. + Follow Up. OmniPoint enables the consumer or receiving business to track their order delivery in real time and provide feedback through a customer-branded interface. OneRail has been recognized by Gartner as one of the most innovative solutions in the Final Mile delivery space. We ranked in the top 100 of the Inc. 5000 list of the fastest-growing US private companies in 2022 and 2023 and received an Inc. Best Workplace award in 2023. Regular, Full-time Team Member Benefits + Competitive base compensation + Health and wellness Insurance with generous company contribution (medical, dental, vision) + Company-paid life insurance, short-term and long-term disability + 4% 401K match with immediate vesting of Company match + Continuing Education Opportunities + Flexible/Open (Uncapped) Paid Time Off (PTO) Policy for Salaried Team Members* + Competitive Paid Time Off (PTO) Policy for Hourly Team Members* + Generous Company-paid Holidays Onsite Team Member Job Perks + Relaxed/casual work environment + Standing desks + Recreational and Video games + Large breakroom and lounge + Stocked kitchen and fridges + Cappuccino machine + Onsite restaurant and daily food trucks + Offices conveniently located with quick access to I-4, SR-528, and Florida's Turnpike + Ample free parking OneRail's Travel Policy for Remote Team Members While OneRail allows remote work for certain posted roles, noted as "Remote Work Available" on the Company's website, a core requisite for all roles is that team members be willing and able to occasionally travel to OneRail's Orlando, Florida headquarters. All team members are required to participate in on-site onboarding at the onset of employment and then on an as-needed basis thereafter, as a condition of their employment. To view more details about what is like to work at OneRail, or to view a full list of career opportunities, please visit https://www.onerail.com/careers/ Powered by JazzHR