At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

PRIMARY FUNCTION:

Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth.Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations.Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.

MAIN / MAJOR RESPONSIBILITIES

Develop and implement annual business plans to achieve business targetsPlan and execute marketing activities flawlessly, working closely with cross-functional teams and partnersLocalize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retailDevelop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teamsTrack and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal).  and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.Demonstrate excellent project management skillsWork collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.Analyze ROI of advertising and promotional investments to optimize the mixMonitor brand performance and marketing budget to ensure it meets KPIs on sales and profitabilityBuild rapport & work closely with KOLs to drive brand awareness, preference and advocacyExecute field activities such as road shows, product training and symposiums to create product awareness among health professionals and publicEnsure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws.

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

A basic degree in business studies, marketing, or any sciences8+ years of consumer marketing management experience gained at an MNC; experience in HCP marketing will be an added advantagePreferably in the pharmaceutical and/or FMCG, Health or OTC /medical device industryKnowledge & experience in diabetes will be advantageousVersatile, result-oriented, energetic / dynamic personality & passionate about brandingInnovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategiesAn excellent communicator, both verbally & in writingIntimate knowledge of marketing mix tools and application know-how • In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practiceOrganizational skills & operational rigor to ensure effective execution of plansExperience with CRM & e-commerce • Experience with HCP marketing