Marketing Manager - Artist Merch, Amazon Music Merch
Amazon.com
The Amazon Music Merch team is looking for a Marketing Manager to lead on impactful marketing and merchandising campaigns for Music Merch, CDs, and Vinyl launches on Amazon.
This role is responsible for driving the execution and go-to-market for our most high profile music merchandise launches for top priority artists. They will own the end-to-end execution of working with the Brand Management, Vendor Management, Instock, and Creative/Design, to deliver a best-in-class artist storefront experience and marketing traffic plan. They will be a point person working with the Amazon Music and Stores Marketing teams and communicate project plans clearly. This role requires working at the strategic level - such as putting together trafficking plans and developing processes to help support the growing business, and works at the tactical level of building and optimizing campaigns, analyzing traffic data, and finding solutions to invent and simplify their workflows.
The ideal candidate is a STRONG project manager – they exemplify the ability to insist on high standards, have a strong bias for action, and are customer obsessed. They are data-driven, with proven ability to prioritize their work based on expected impact for a positive customer experience. They excel in working in fast-paced environments, and are a strong communicator who can work on complex projects while sharing frequent updates with multiple stakeholders.
Key job responsibilities
• Own the strategy, planning, and execution of marketing campaigns that raise awareness of the product category and selection of specific artists.
• Analyze and track performance of marketing campaigns, optimize performance, and share learnings with the team.
• Own merchandised landing pages and cross-site marketing campaigns from end-to-end: managing creative processes and asset production, managing the calendar, planning, execution, reporting, and optimization.
• Become the subject matter expert of go-to-market playbook on the team, responsible for creating and maintaining processes that drive excellence and scale the output of the team
About the team
The Amazon Music Merch team is responsible for the Music Merch, CDs, and Vinyl business on Amazon and Amazon Music. They partner with merch companies and artists to onboard licensed music merchandise onto Amazon. We are customer obsessed in delivering fans the best experience for shopping music merchandise.
This role is responsible for driving the execution and go-to-market for our most high profile music merchandise launches for top priority artists. They will own the end-to-end execution of working with the Brand Management, Vendor Management, Instock, and Creative/Design, to deliver a best-in-class artist storefront experience and marketing traffic plan. They will be a point person working with the Amazon Music and Stores Marketing teams and communicate project plans clearly. This role requires working at the strategic level - such as putting together trafficking plans and developing processes to help support the growing business, and works at the tactical level of building and optimizing campaigns, analyzing traffic data, and finding solutions to invent and simplify their workflows.
The ideal candidate is a STRONG project manager – they exemplify the ability to insist on high standards, have a strong bias for action, and are customer obsessed. They are data-driven, with proven ability to prioritize their work based on expected impact for a positive customer experience. They excel in working in fast-paced environments, and are a strong communicator who can work on complex projects while sharing frequent updates with multiple stakeholders.
Key job responsibilities
• Own the strategy, planning, and execution of marketing campaigns that raise awareness of the product category and selection of specific artists.
• Analyze and track performance of marketing campaigns, optimize performance, and share learnings with the team.
• Own merchandised landing pages and cross-site marketing campaigns from end-to-end: managing creative processes and asset production, managing the calendar, planning, execution, reporting, and optimization.
• Become the subject matter expert of go-to-market playbook on the team, responsible for creating and maintaining processes that drive excellence and scale the output of the team
About the team
The Amazon Music Merch team is responsible for the Music Merch, CDs, and Vinyl business on Amazon and Amazon Music. They partner with merch companies and artists to onboard licensed music merchandise onto Amazon. We are customer obsessed in delivering fans the best experience for shopping music merchandise.
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