Job Summary: Drive innovative CRM strategies and personalized marketing initiatives to enhance customer retention, growth, frequency, and loyalty at Belle Tire in a fast-paced retail environment.

Duties and Responsibilities:

Develop and execute comprehensive CRM strategies across multiple channels (email, SMS, mobile push, social media) to drive revenue and transactions. Lead the transition from an existing CRM and marketing automation platform/tool to another, ensuring a seamless integration and data migration. Oversee direct customer communications, ensuring brand consistency and engagement. Create and manage targeted marketing campaigns, leveraging database segmentation for optimal results. Define campaign KPIs, technical requirements, data, and creative needs. Monitor and analyze customer lifetime value metrics to drive strategic decisions. Collaborate with cross-functional teams to ensure cohesive customer experiences from first interaction to post-purchase. Manage and optimize CRM tools and platforms to enhance marketing automation capabilities. Develop and implement iterative testing strategies to optimize deliverability, reach, engagement, and inform content creation to continuously improve CRM effectiveness. Provide training and support to team members on new CRM tools and best practices. Partner with marketing leadership to inform a roadmap of customer segmentation, content, and triggered communication to maximize impact across the customer lifecycle. Advise on data hygiene and validation and proactively recommend use of 1st and 3rd party data to increase program performance. Stay informed about industry trends in CRM and identify opportunities to evolve marketing automation capabilities to drive business results. Work closely with the Senior Marketing Director of Consumer Engagement to align strategies with overall business goals.

Minimum Qualifications:

Bachelor's degree in Marketing, Business, or a related field. At least 5 years of experience in CRM, email marketing, and 1-to-1 marketing roles. Multi-unit, multi-channel retail experience in QSR/food retail, Grocery, Pharmacy, Apparel, Home & Garden, Home Improvement, Electronics & Appliances, or other similar retail categories. Track record of driving revenue, frequency and transactions Proficient understanding of CRM systems and advanced campaign management tools. Hands-on experience with SMS, mobile push, and site notification strategies. Strong analytical skills for data-driven CRM insights and strategies. Advanced knowledge of relational databases for trigger-based lifecycle programs. Excellent organizational and project management skills. Strong communication and interpersonal skills. Ability to work independently and manage multiple projects simultaneously.

Preferred Qualifications:

Proficiency with Salesforce and Salesforce Marketing Cloud. Experience leading a CRM system transition or integration. Familiarity with traditional direct mail marketing. Strong background in digital asset production processes. Demonstrated success in developing and managing customer retention and loyalty programs. Positive attitude and a team player who thrives in a collaborative work environment. Self-starter with innovative ideas and solutions.

Working Conditions: Work hours are typically 8-5, Mon-Fri, some additional time may be required on evening and weekends. Office environment requiring periods of sitting, and operation of standard office equipment.