JOB TITLE
Marketing Manager | MAF Retail | Corporate Head Office

ROLE SUMMARY
The Marketing Manager leads the marketing strategy for the Retail Discount business, focusing on brand building, customer growth, and value-driven marketing campaigns. They shape the brand's voice in a competitive market using digital marketing, traditional advertising, and customer engagement to increase visibility, loyalty, and sales.

ROLE PROFILE

Define and implement the marketing vision for the company, positioning our discount retail offerings in the market as a value-oriented solution.Create a compelling brand story that resonates with cost-conscious consumers.Lead the development and execution of multi-channel marketing campaigns, including digital (social media, email, SEO, SEM), traditional media (print, radio, TV), and in-store promotions. Ensure campaigns are aligned with business objectives, customer neDrive customer acquisition efforts through lead generation, promotions, and partnerships.Develop retention strategies, including loyalty programs, personalized offers, and targeted communications, to build long-term customer relationships.Work closely with the sales, operations, and product teams to ensure marketing strategies are aligned with business goals. Support retail operations by providing marketing materials, in-store activations, and promotional strategies to drive foot trafficOversee the development and execution of a strong online presence across social media platforms, websites, and e-commerce channels. Utilize analytics to assess performance and continuously optimize strategies for maximum engagement and conversions.Manage the marketing budget, ensuring resources are allocated efficiently and effectively to deliver the highest possible impact. Track campaign performance, analyze metrics, and adjust tactics to meet KPIs.

REQUIREMENTS

Bachelor’s degree in marketing, Business, or a related field.Minimum of 5 years of proven experience in marketing, with a focus on brand communication, media planning and digital marketing.Strong written and verbal communication skills in English and Arabic.Demonstrated experience as a Marketing Manager, ideally within the food industry or retail sector, with a deep understanding of marketing strategies specific to the FMCG market

WHAT WE OFFER

At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!Work in a friendly environment, where everyone shares positive vibes and excited about our future.Work with over 43,000 diverse and talented colleagues, all guided by our Leadership Model.