POSITION SUMMARY

Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and  global/local functional team as Cyan MM.

Responsibilities

Portfolio Management

Lead the development of portfolio/franchise strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management

Lead the TA growth initiatives

Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc  to get alignment

Interface with WWT to gain support

Forecast portfolio performance and track progress towards target

Prepare report for internal communication

Organization Effectiveness and People Development

Assist CTAL to develop effective team structure to support the growth of business

Assist CTAL to establish competency requirement for every marketing position and performance standard for the major market programs

Develop subordinates through coaching and training programs to deliver results

Resource Management

Lead team in the TA portfolio (or big strategic brand)  budget planning and control

Allocate and manage in country portfolio budget and evaluate P&L

POSITION RESPONSIBILITIES

Accountable

Lead portfolio strategies and plan

Review and actively contribute to brands  plan and A&P allocation

Lead the review of  product life cycle management strategy with cross function team.

Review the key Campaigns Development and execution

Lead the OP plan and  work with SFE on target, FTE allocation

Interface with WWT to gain support on relevant TA or brand

Shared Accountability

Develop TA life cycle management strategy with CTAL and WWT

Develop effective structure with CTAL and BU Head.

Develop MKT team competency with CTAL

ORGANIZATIONAL RELATIONSHIPS

Marketing Director /Business Unit Leads

Global Cross Function Legal Lead

Market Access Lead

Medical Affairs Lead

Regulatory  Lead

GCO Marketing services, Business Analytics & Insights (BAI) SBD lead

EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree in Medical or Medicine, Master degree and MBA preferred

Proficient oral and written English

7 or above years marketing experience with above 21 months Marketing Manager and people manager experience

TECHNICAL SKILLS REQUIREMENTS

Demonstrates business acumen

Acts decisively

Seizes accountability

Holds people accountable

Grows-others

Leads change

Self-awareness

Commits to “One Pfizer”

Builds effective teams

Marketing , Customer and Competitor Insight

Marketing Execution

Strategic and Operational Business/Marketing Planning

Data analysis, interpretation and communications

Performance and Program Metrics

Exceptional interpersonal skills

Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)

Exceptional prioritization –among/across brands, resource-constrained context;

Vendor management

Proficiency in the local language as well as English proficiency

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.