Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Marketing Manager for US Gastroenterology will be responsible for execution of direct promotion strategy across a range of Healthcare Professional (HCP) marketing materials and operational programs for a US Gastroenterology brand team. As a prominent member of the US Gastroenterology Marketing team, the individual in this position must demonstrate strong competency in HCP marketing execution fundamentals, high strategic acumen, an innovative mentality, and the ability to generate support for their ideas.
Core Job Responsibilities:
Develop and implement field-facing assets in a variety of channels to support direct HCP promotion based on customer and market insightsWork with colleagues, internal cross functional teams (Legal, Regulatory, Medical) and external (Ad Agency, Digital and Media Agency) to ensure tactical integration Responsible for the development and implementation of core sales messages and field communicationsResponsible for the collection and strategic integration of field insightsMaintain awareness of relevant market dynamics and trends, and the application to tactical planning and executionContribute to the development of the HCP tactical planEffectively track and manage related promo budgetsConsistently execute multiple marketing projects in a timely mannerQualifications
BA/BS requiredMinimum 3 years of pharmaceutical industry, or related experience requiredAt least 2 years of HCP marketing experience with track record of tactic delivery and evidence of marketing competenciesTrack record of effective execution and pull through, cross functional leadership, and positive resultsStrong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior managementAbility to work across multiple stakeholdersStrong creative and conceptual thinking skillsStrong planning and organization skillsExceptional attention to detailExperience with data analysis
"Talent will be hired at a level commensurate with experience."
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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