**Job Description:** + The Paid Search Manager will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms (Google Ads, Bing, etc.), with a specific focus on the healthcare industry. In addition to strong analytical and strategic abilities, this role requires excellent copywriting skills to create compelling healthcare-related ad copy that drives high engagement and conversion. The ideal candidate will be able to blend creativity with performance marketing to maximize ROI for paid search efforts in healthcare. **Job Responsibilities:** + Develop and manage paid search campaigns across Google Ads, Bing, and other search platforms to meet business objectives, with a focus on healthcare services and products. + Conduct keyword research, audience targeting, and bid management to ensure optimal campaign performance, particularly within the healthcare marketing space. + Write, edit, and optimize healthcare-focused ad copy that is creative, engaging, and aligned with the brand voice, driving higher click-through and conversion rates. + Monitor and analyse campaign performance, using data to drive decisions and improvements in the healthcare vertical. + A/B test ad copy variations to enhance performance and improve Quality Scores, particularly for healthcare-related terms. + Stay up to date with search engine marketing trends, tools, and algorithm updates to adjust strategies as needed, especially within the healthcare industry. + Collaborate with the design and content teams to ensure landing page alignment with healthcare ad copy for seamless user experiences. + Provide regular reports and insights to stakeholders, highlighting key metrics, growth opportunities, and areas for improvement. + Leverage Excel skills for advanced data analysis (pivot tables, VLOOKUPs, etc.) and automation of performance tracking. **Required Skills:** + Copy Writing + Google Ads + Paid Search + AB testing – would be a plus + Advanced Excel – pivot tables, vlookups – would be a plus + Bachelor’s degree – marketing or related field. (if they have 10+ year exp, doesn’t need degree) + conversion rate optimization + Data analysis - look at data and make decisions. + Good time management skills – will be meeting deadlines frequently + 4-6 years of experience in the field. **About US Tech Solutions:** US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com (http://www.ustechsolutionsinc.com) . US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.