Kforce has a client in San Francisco, CA that is seeking a Marketing Manager II. This role focuses on developing and executing SEM and App campaign strategies (including Google App Campaigns and Apple Search Ads), primarily emphasizing bidding optimization to drive performance at scale for Uber's global lines of business. Responsibilities: * Designing and refining advanced bidding strategies * Monitoring and adjusting campaigns based on performance data * Experimenting with innovative bidding solutions to achieve goals like ROI, CPA, and growth metrics * Collaborating with marketing managers and cross-functional teams to align on strategies and deliver actionable insights