Marketing Manager II
Kforce
Kforce has a client that is seeking a Marketing Manager II in Mountain View, CA.
Duties:
* Actively engage with consumers across key social channels (e.g., Reddit, TikTok, Instagram, X and Threads) on behalf of the TurboTax brand to drive positive WOM and build positive brand sentiment
* Work cross-functionally with agency partners and internal stakeholders from marketing, communications, and customer care
* Leverage tools like BrandWatch to synthesize key themes, trends and takeaways from social VOC for TurboTax and key competitors to provide updates to senior leadership
* Work effectively, as needed, with senior leadership to handle crises and high-profile issues deftly, protecting and furthering company and brand reputation
* Draw out key insights from top-performing content, platform trends, and customer conversation themes; Conceptualize and optimize content accordingly
* Support the brand social channels, including posting, monitoring and engaging on behalf of the brand
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