Company Description

Taylor and Francis is an Informa Business

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

Job Description

This role assumes strategic responsibility for developing go-to-market plans for PeerJ which ultiamtely deliver value for the customer and for the organisation. PeerJ became part of the Taylor & Francis family in early 2024. This role will work alongside the PeerJ Head of Marketing, Director of Marketing - Business Development, and other Marketing and PeerJ colleagues, as well as a wider network in the business, to undertake this role.

The ability to use services and specialist teams to build out campaigns and set measurable goals, and the ability to track, monitor, and report on ROI are key to their success in role. They will have a deep understanding of PeerJ’s customers and portfolio which will enable them to develop multi-channel marketing campaigns. They will be led and informed by performance data to make smart decisions.

The role will work with peers across the department to find solutions, refine operational activities for efficiency, and find scale for our programmes.

What you'll be doing:

Devise, define, and plan define PeerJ-specific marketing plans to achieve overarching marketing and organisational goals. Align marketing activities to article submission, acceptance, and revenue targets for the areas of focus.Track, monitor, and measure success using OKRs. Monitor and analyse sales patterns and other performance measures to build marketing strategies and tactics which create value.Collaborate internally across the global marketing team and global PeerJ team, and with other internal functions (e.g. Market Intelligence, Commercial, Editorial).Manage budget, ensuring investment is placed in high value/return areas.Make informed recommendations using data, and take advantage of opportunities, whilst being flexible and adaptable, to maximise return on investment.Build effective long-term and strategic relationships both internal (publishing, editorial, sales, development, other departments) and external (e.g. funder partners, authors, societies, organizations) and have the ability to effectively influence outcomes.Maintain and develop an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology, and professional and academic trends, and share findings with the business and team.Contribute to developing opportunities for new and existing products and services to improve the customer experience.Produce marketing activity and analysis reports for senior management; make recommendations to senior management for improvements to team and departmental objectives.Develop team members (where relevant) which contribute to value creation and a culture of empowerment and enablement where all voices are heard to contribute to the value creation of the department for customers and experts we serve.Accountable for managing own learning, taking responsibility to identify and develop skills gaps.

 

Qualifications

What we’re looking for:

Ability to gather information and data to analyse to ensure a well-executed marketing strategy is in place.Commercially driven; understanding of statistical and financial information and a high level of numeracy.Excellent communication skills and ability to inspire others towards a common vision or goal.Excellent relationship-building skills, both internally and externally.Results-oriented and analytical, and an independent marketer who can think outside the box, using their own initiative to achieve a set of results.Demonstrated ability to drive a well-executed integrated marketing programme.Flexible and adaptable, resilient to change, and with the ability to successfully influence and work in a matrix-environment.Strong interpersonal, organisational and presentation skills.An exceptional team player.Knowledge and experience of the scholarly publishing industry and open access landscape (desirable).

Additional Information

What we offer in return:

Competitive salary25 days annual leave 3 additional days at Christmas (discretionary)4 volunteering days annuallyDay off for your birthdayPension contributionsSeasonal social and charitable eventsTraining and development

What you need to know:

Application closing date: 10 January 2025We will be reviewing applications and pre-screening candidates on a rolling basis. The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our office in Milton Park, Oxfordshire, or Blackfriars, London, to ensure that as a balanced worker they can make it to our office locations to collaborate as required. Time spent in the office is likely to range from 10%-80% of working hours with an expectation for a minimum of 2 days per week spent working from an office.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.    This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.