MARKETING OFFICER MARKETING DEPARTMENT FIRSTBANK PR Our Company At FirstBank PR, we strive to be a trusted advisor to our clients and our employees are the ones that ensure we deliver on our promise of excellence in personalized customer service. Our more than 3,100 employees in Puerto Rico, the Virgin Islands and Florida share a passion for excellent customer service. We are proud of our team because they are continuously surpassing our client’s expectations. Do you have a passion for helping customers, building relationships, and delivering extraordinary, personalized customer service? If your answer is yes, FirstBank is the number one place for you. A Brief Overview The Marketing Officer is responsible for the overall marketing strategies, implementation, scheduling, and analytics that need to be conducted to support the brand, the Bank's regions, and its different lines of business. Also, is responsible for the deployment of cohesive marketing plans, budget, analytics, conversion rates, and results to improve marketing initiatives’ ROI. The Officer ensures that all communication pieces are up to date, follow Bank’s brand guidelines and meet compliance and legal requirements. What You’ll Need to Succeed + Develops 360 marketing communications plans and budgets in line with the business units' products and services goals and efforts under the supervision of the direct supervisor. + Responsibility includes the development, monitoring, and optimization of the Digital Marketing strategy across all digital channels including, but not limited to, email marketing, social media, display advertising campaigns, corporate website, and internal channels. + Executes marketing communications efforts in a timely and efficient manner and oversees the production of communication materials and advertising pieces. + Maintains an open and constructive dialogue and working relationship with the business units, direct supervisor, team members, advertising agencies and similar partners and suppliers. + Reviews and analyzes the execution of marketing communications efforts on a quarterly basis. Keeps metrics and studies of all marketing campaigns, efforts, activities, programs and events and analyzes same for recommendations in future programs. Metrics include, but are not limited to: ROI, market shares, media SOV & SOI + Maintains a budget for the respective, businesses, products, and services and provide the business with the analysis and information required on a timely and regular basis as established. + Manages event coordination and supervision and is responsible for analyzing results. + Processes routine paperwork, including compliance, legal, accounting and payables under the direct instruction of immediate supervisor. + Builds marketing communication knowledge through on-the-job training and seminars. + Develops and completes special projects and tasks as requested by the direct supervisor or management. Supervisory Responsibilities: This position has no direct supervisory responsibilities. Competencies : + Highly motivated self-starter who can multi-task and respond to changing work activities with very short deadlines. Passionate about understanding consumers and developing marketing and communications programs. Analytic and strategic thinking skills, with the ability to digest complex information and make data-driven decisions. + Strong financial skills to utilize decision support systems to analyze multiple aspects of the product line performance. + Advertising and Marketing strategies for financial services basic knowledge. + Demonstration of strong project management and organization skills Business sense. + Excellent English and Spanish written and oral communications skills are a must. + Proven ability to work independently and as part of a team – especially in complex and ambiguous work environments. + Detail-oriented and able to maintain a high level of ownership and accuracy in all work activities. + Ability to develop and maintain strong working relationships within the marketing department and business units. + MS Office Suite knowledge and ability Minimum Requirements You’ll Need: + A bachelor’s degree in marketing, Advertising, Communications or Business Administration (Finance) is required for this job. MBA is desired but not a requirement. + 3 to 5 years of experience in planning, coordination, organization and launch of 360 marketing plans, including tracking and measurements of the campaign results. Ability to digest complex information and make data-driven decisions and handle basic accounting matters. First Bank Puerto Rico is a proud to be an Equal Employment Opportunity Employer and takes affirmative action to employ Women, Protected Veterans, People with Disabilities and Minorities regardless of gender identity, sexual orientation, and any other legally protected status.